Choosing a CMS with search engines in mind can be challenging, as both CMS’s and search engines are developing new functionality every day, writes Aidan Moore.
- 12th June
- Aidan Moore 1
While retailers may no longer need bricks and mortar outlets in order to sell product, there is a lot that in-store offerings can teach online retailers.
Online shopping has dramatically altered the supply chain, writes Christopher Sewell. Marketers that ignore these significant, ongoing retail trends risk jeopardising the performance of the brands they work for.
Is this the future of marketing, or a slap in the face? Leo Burnett’s new ‘Small World Machines’ for Coca-Cola appears to be more of an insult to human intelligence than the “humanitarian” initiative it bills itself as.
Responsibility and, perhaps more importantly, accountability are crucial to successful organisational governance, but there’s a right and wrong approach, says Graham Oakes.
No matter how much online retail websites attract new customers, the traditional shopfront will always be a retailer’s greatest weapon – but both online and offline must be adequately catered for, writes Josh Rowe.
Technology continues to moderate and mediate human interactions, not only in social settings, but also in the corporate environment, writes Rita Arrigo.
In the world of retail, there are clear advantages to an ever-expanding plethora of choice, but it has its limits, writes Shani Flynn.