Editorial
Featured
Choosing a CMS with Search Engines in Mind – Part One
Choosing a CMS with search engines in mind can be challenging, as both CMS’s and search engines are developing new functionality every day, writes Aidan Moore.
- 12th June
- Aidan Moore 1
- Comments 0
All Articles
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Recreating the In-Store Experience for Online Customers
While retailers may no longer need bricks and mortar outlets in order to sell product, there is a lot that in-store offerings can teach online retailers.
- 7th June
- Greta Stojanovic
- Comments 0
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PeSA 2013: Seventh Annual Conference Highlights
Whether you’re a first-time attendee or an old-hand, there’s always great stories and plenty of information to absorb at PeSA, writes Josh Rowe, presenting his highlights from the proceedings.
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Marketing for the Future: Retail Trends and the Broad Effects of Globalisation
Online shopping has dramatically altered the supply chain, writes Christopher Sewell. Marketers that ignore these significant, ongoing retail trends risk jeopardising the performance of the brands they work for.
- 3rd June
- Christopher Sewell
- Comments 0
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Coca-Cola and Leo Burnett Team Up to Sell Peace in a Can
Is this the future of marketing, or a slap in the face? Leo Burnett’s new ‘Small World Machines’ for Coca-Cola appears to be more of an insult to human intelligence than the “humanitarian” initiative it bills itself as.
- 21st May
- Campbell Phillips
- Comments 1
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Vacuums and Standoffs: Concerns for Organisational Governance
Responsibility and, perhaps more importantly, accountability are crucial to successful organisational governance, but there’s a right and wrong approach, says Graham Oakes.
- 21st May
- Graham Oakes
- Comments 0
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Secure Commerce in the Age of Cloud Computing
With an ever increasing amount of data moving into ‘the cloud’, what security concerns exist for business now, and in the future? Writes Dr. Craig S Wright.
- 17th May
- Dr. Craig Wright
- Comments 0
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A Physical Store is Still a Retailer’s Greatest Commodity
No matter how much online retail websites attract new customers, the traditional shopfront will always be a retailer’s greatest weapon – but both online and offline must be adequately catered for, writes Josh Rowe.
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Technology Solutions for Employees to Embrace, Boost Growth and Profitability
Technology continues to moderate and mediate human interactions, not only in social settings, but also in the corporate environment, writes Rita Arrigo.
- 7th May
- Rita Arrigo
- Comments 1
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Behavioural Economics: Part Two – Choice Overload and Decision Making
In the world of retail, there are clear advantages to an ever-expanding plethora of choice, but it has its limits, writes Shani Flynn.
- 24th April
- Shani Flynn
- Comments 1
