Editorial
All Articles
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Supply Chain Digitisation for Omnichannel Retail – Part Two
As supply chains continue to become more ‘digitised’, demand planning and supplier relationship management become fluid and integrating them is essential, writes Gaurav Patni.
- 15th April
- Gaurav Patni
- Comments 0
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Behavioural Economics: Part One – Give Customers Four Reasons to Pay More
In this installment from her series on behavioural economics, Shani Flynn describes four techniques that can help retailers to maintain profitable pricing strategies.
- 10th April
- Shani Flynn
- Comments 1
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Local Online Landscape Review: A Schoolyard Analogy
The developing world of online industry has long since left kindergarten behind, but it’s still young. Welcome to the jostling schoolyard of the internet, writes Chris Morley.
- 3rd April
- Chris Morley
- Comments 2
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Supply Chain Digitisation for Omnichannel Retail – Part One
Omnichannel retailing has rendered the traditional supply chain model obsolete. Retailers must develop ‘digitised supply networks’ to provide a seamless shopping experience across various channels, writes Gaurav Patni.
- 2nd April
- Gaurav Patni
- Comments 1
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Neuromarketing: Tapping into Consumer Psychology Increases Conversions
The best marketers can read consumer psychology intimately, including the specific functions of various facets of the human brain. This school of thought has led to the practice known as neuromarketing.
- 27th March
- Shani Flynn
- Comments 3
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Collaborative Consumerism: How the Internet Enhances Trust, Business and Happiness
With the rise of crowdsourcing online, society may finally have a platform to properly express its humanity once again via the concept of ‘collaborative consumerism’.
- 22nd March
- Shani Flynn
- Comments 0
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Can Technologies Be Used to Make Bricks and Mortar Profitable?
The retail market may be showing signs of improvement, but Australian businesses have plenty of work ahead to reform the sector and return bricks and mortar to true profitability.
- 18th March
- Campbell Phillips
- Comments 2
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Overcoming the ‘Spiral of Invisibility’ with Operational Transparency
Increasing numbers of modern businesses seem to rely on invisible mechanisms. Using techniques to promote operational transparency can prevent this from becoming a problem.
- 18th February
- Graham Oakes
- Comments 0
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Crunching the Numbers – Making Good Use of Site Search Data
Harnessing the power of site search data can guide conversion optimisation and enhance the user experience. Mark Brixton shares how to get the most from your search box statistics.
- 15th February
- Mark Brixton
- Comments 0
