Retailers are reaching out directly to consumers and becoming media companies in their own right, reaping success in their storytailing efforts.
There are three key areas retailers need to focus on in order to aggregate their online and offline channels and give the market what its looking for.
To celebrate the launch of the 2016 E-Commerce Leaders’ Playbook and unveil the Top 100 Australian Online Retailers, Power Retail invites you to join the 2016 All Star Bash.
As retailers we are constantly managing transactions, from purchasing to promotions through to sales and service. The question is, are we capturing data efficiently and translating it effectively?
The retail environment has seen a multitude of changes over the last decade. From the evolution of e-commerce to social media and mobility, there are now more channels to consider when formulating our Omnichannel strategy.
Building trust online is one of the toughest things a brand can do. By trying to ‘load the dice’ in its favour, a brand may wind up destroying that unspoken contract with its customers. Read more in this excerpt from Power Retail’s new book, the Retail Technology SuperGuide.
With growing knowledge, power and expectations, Australian consumers continue to dictate the terms of retail engagement.
In the wake of Tony Abbott’s ousting from office as Australia’s Prime Minister, new leader of the country Malcolm Turnbull announced his new parliamentary cabinet yesterday, flagging a number of changes across the board.
A just-released report paints an ordinary picture of Apple watch sales in Australia, prompting the question – do wearables have a future?