EDITOR’S PICK: C&A FashionLike
- 17th July
- Samantha Youl 131
Making bricks and mortar shopping more social, international fashion retailer C&A creates an in-store Facebook liking experience.
Do you need a friend’s opinion before selecting a new outfit? Or even the opinion from a shop assistant or a stranger? How do you know which is the better jacket to buy or which shirt is nicer if you don’t have a second opinion?
This year, international fashion retailer C&A launched a custom made clothes rack in its Brazilian stores. Being a bricks and mortar retailer, C&A found a way to link with the online. The marketing program is called FashionLike and it works by allowing customers to ‘like’ a piece of clothing on the Facebook page. This then translates to the hanger and shows how many people have ‘liked’ an item in real time.
I don’t know how good your Spanish is, but this video explains the process.
What other examples have you seen of bricks and mortar retailers using social media in innovative ways?
Sunrise Breakfast and Blueprint Workshop
Join Power Retail for our networking and thought leadership events. Advance your e-commerce knowledge and gain valuable online retail insights. These retailer-only events will leave you feeling inspired to take your e-commerce business to the next level. Click here to find out more.