Editors Pick

EDITOR’S PICK: C&A FashionLike

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Making bricks and mortar shopping more social, international fashion retailer C&A creates an in-store Facebook liking experience.

Do you need a friend’s opinion before selecting a new outfit? Or even the opinion from a shop assistant or a stranger? How do you know which is the better jacket to buy or which shirt is nicer if you don’t have a second opinion?

This year, international fashion retailer C&A launched a custom made clothes rack in its Brazilian stores. Being a bricks and mortar retailer, C&A found a way to link with the online. The marketing program is called FashionLike and it works by allowing customers to ‘like’ a piece of clothing on the Facebook page. This then translates to the hanger and shows how many people have ‘liked’ an item in real time.

I don’t know how good your Spanish is, but this video explains the process.

What other examples have you seen of bricks and mortar retailers using social media in innovative ways?


Samantha Youl

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Sam is a content creator for The Media Pad. She was never sure what type of media job she wanted to settle for after studying media and communications at University, but being a bit of a shopaholic and a mobile phone junkie, The Media Pad seemed to be the perfect fit. When she isn’t watching the online retail space she spends far too much time playing netball and investigating her next trip abroad. Follow Sam on Twitter or connect with her through LinkedIn

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