EDITOR’S PICK: Finding the Perfect Fit

Shopping for jeans is a task that fills many people with dread. The thought of having to go out and try on pair after pair to find the perfect fit scares thousands of shoppers away, and one must not forget to follow the ‘jean buying rules’…

  • By them a size too small because they’ll stretch
  • Everyone needs a black and blue pair in the cupboard
  • Pockets will make your bum look bigger
  • Skinny jeans shouldn’t be worn by people with cankles – unless the right shoes are worn
  • A higher cut jean with a wider waistband will hide a tummy

How is anyone supposed to find the perfect pair of jeans if there are a number of rules to follow and so many pairs of jeans to try?

The answer has arrived thanks to Bodymetrics. Bodymetrics is a company using 3D body mapping technology that has helped customers in Selfridges in the UK find that perfect pair of jeans. More recently this technology became available in a Los Angeles Bloomingdales thanks to Bodymetrics partnership with digital agency Razorfish and Microsoft Kinect.

Bodymetrics Pod

“Bodymetrics is extremely proud to partner with Bloomingdale’s which has been a leader in retail innovation since its very start,” says Suran Goonatilake, CEO, Bodymetrics. “Pioneering retailers are increasingly understanding the value of body-mapping and the opportunity to offer unique experiences in-store, and also on-line, where customers will be able to virtually try-on garments to find perfect-fitting garments on their body-maps.”

The Pod’s technology works by ananlysing the shape, silhouette and contours of the customer’s body. This then makes finding the right pair of jeans a much less daunting task. Check out the process in the video below.

All I can say is that I am looking forward to Melbourne’s first Bodymetrics Pod. With a drawer full of jeans, and only three pairs that come out on a regular basis, I need to find some more pairs that will be ‘the perfect fit!’

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