Editors Pick
All Articles
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EDITOR’S PICK: Trying on Tissot’s 3D Touch Collection
In another development for augmented reality, the Tissot Touch Collection allows you to try on watches through your web cam. Time flies when you’re having fun!
- 21st October
- Natasha Sholl
- Comments 0
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EDITOR’S PICK: The Ultimate Window Shopping Experience
Online luxury retailer NET-A-PORTER becomes a multichannel business for one night only, using m-commerce to its advantage!
- 14th October
- Samantha Youl
- Comments 0
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EDITOR’S PICK: Say “I Do” to Cartier’s Bridal App
Popping the question just got a whole lot easier with Cartier’s Bridal App. Carat, cut, clarity and…convenience!
- 7th October
- Natasha Sholl
- Comments 0
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EDITOR’S PICK: Enter the adiVERSE Universe
Did shoe shopping just get simplified or more complicated? The adiVERSE virtual wall looks set to change the way consumers shop, blurring the line between e-commerce and traditional retail.
- 30th September
- Natasha Sholl
- Comments 0
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EDITOR’S PICK: Time for a (Virtual) Make-over?
Now you don’t need to leave make-up shopping to chance! The latest Virtual Makeover App lets you sample make-up products online.
- 23rd September
- Natasha Sholl
- Comments 0
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EDITOR’S PICK: New Fashion App Turns Facebook Friends into Stylists
Fashion help is never far away when you have an iPhone in your pocket.
Turn your style dilemmas into decisions with ‘Style Jury’ – the new fashion app in town.- 16th September
- Samantha Youl
- Comments 0
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EDITOR’S PICK: The Magic Mirror
The ‘Virtual Mirror’ from Boutique Accessories uses augmented reality technology to offer customers an interactive – and addictive – pre-shopping experience.
- 19th August
- Samantha Youl
- Comments 0
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Editor’s Pick: Fitting Application Takes the Guesswork Out of Shoe Shopping
Fitting application Shoefitr uses 3D scanning technology and customer input to offer shoppers the nearest possible experience to trying a shoe on for size.
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EDITOR’S PICK: Webcam Social Shopper at Banana Flame
UK e-tailer Banana Flame recently integrated the Webcam Social Shopper, an augmented reality application that helps customers validate their shopping choices.
