Editors Pick

EDITOR’S PICK: Pinterest – if You Liked It then You Should Have Put a Pin on It

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Recipe collections. Shopping wish-lists. Home decorating ideas. Pinterest is an organisational smorgasbord of delight. Satisfaction guaranteed.

So apart from getting my kicks from online shopping, my number one thrill is being organised. Hand me a filing cabinet, some post-it notes or a to-do list and I’m in heaven. The word ‘anally retentive’ has been used to describe me on more than one occasion.

Pinterest is the pinnacle of online order. Two passions colliding. Bliss.

The basic idea behind Pinterest is to create and share a collection of images you like in any category you choose. A quick browse has me humming ‘These are a few of my favourite things’ a la Julie Andrews on a mountain and envisioning all the different categories I can start collecting in.

Pinterest says that its mission is to ‘connect everyone in the world through the “things” they find interesting. We think that a favorite book, toy, or recipe can reveal a common link between two people. With millions of new pins added every week, Pinterest is connecting people all over the world based on shared tastes and interests.’

Once you install the Pin It bookmark on your browser, you can click on it anytime you see an image on a page that you like to tack on your digital pin-board as you browse the web. Other users can then comment on your pictures and follow your progress.

Pinterest is still in private testing, but you can score an invite on request.

From a purely aesthetic point of view, Pinterest is a visual delight. From an online retail perspective, it offers up an array of possibilities. Websites can add a Pin It button to their pages to allow customers to pin their products. All images on pin-boards link back to the original page. No doubt the Pin It button is sure to become as stock standard as the Facebook Like button.

From wedding planning, to Christmas shopping, Pinterest may become the first port of call for online shoppers, creating a virtual meeting place where retailers converge.

Scrap-booking, eat your heart out.

Natasha Sholl

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Natasha is a content creator for The Media Pad, publisher of Power Retail. She has a background in law and communications and a passion for all things retail. Natasha loves analysing and problem solving all of the challenges and trends that come with new media and the online retail space. Natasha is a yoga addict and reluctant running devotee, both of which are offset by her serious caffeine addiction and obsession with baking. Follow Natasha on Twitter and Google+ or connect with her through LinkedIn

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