This webinar session will provide essential tips to make your peak, holiday and special event emails stand out from the crowd.
It’s never too early to begin planning peak season marketing efforts.
Moderated by Prinitha Govender, editor of Power Retail, and presented by Guy Hanson from Return Path, Achieving Seasonal Success through Email will help you to:
• Understand how spam filter behaviour changes and what this means for your email campaigns
• Select successful seasonal subject lines
• Getting email frequency just right during peak times and holiday periods
• Email design tactics that grab attention
Guy Hanson is the Senior Director of Professional Services International, at Return Path.
Guy is a passionate advocate for intelligent use of customer data to drive responsive email programs. With a knowledge base that now spans over 15 years, he is a global e-mail expert and thought leader. Leading Return Path’s International Professional Services consulting team, Guy has worked with a broad range of clients across 5 continents to improve their email delivery, subscriber engagement and revenue generated.
Outside of work, Guy is the Chairman of the DMA Email Council. In this role, he works with industry peers including brands, agencies, and service providers to promote the best interests of the email industry to a broader audience. He is also a regular contributor to the industry press.