You can’t be an online retailer in Australia (or around the world) and ignore comparison shopping engines and other virtual marketplaces, writes Nathan Huppatz.
- 11th June
- Nathan Huppatz 2
While retailers may no longer need bricks and mortar outlets in order to sell product, there is a lot that in-store offerings can teach online retailers.
In this series, Nathan Huppatz describes concepts, technologies and techniques for publishing and distributing content online. First up: an overview-in-brief of content management systems.
Social Media? Digital Marketing? EDMs? SEO? Knowing what to spend money on for marketing an online retail venture is like traversing a minefield of buzzwords and acronyms – let us break it down for you.
Pureplay online consumer electronics and appliances store, OHKI, doesn’t try to reinvent the wheel. Instead, by providing good products and great customer service, this business has grown regardless of tough conditions.
Founded by Kristina Thomas in mid-2011, Home Culture is designed to bring high-quality, stylish gifts, homeware and furniture to Australian members at affordable prices.
Having recently relaunched their website and partnered with the successful CatchOfTheDay group, we spoke to Vinomofo.com’s co-founder and CEO, Andre Eikmeier.