Comments on: Digital Catalogues – Getting Started

By: Christopher Krywulak

Christopher Krywulak — Wed, 25 Apr 2012 22:55:54 +0000

Making the move from print to digital is a big step, but necessary for engaging today’s tech-savvy customer. Those who succeed are definitely those who can combine the best qualities of print (easy-to-read information) with the streaming content and convenience of digital technology.

By: Jason Mallia

Jason Mallia — Fri, 20 Apr 2012 16:01:16 +0000

An effective multi channel commerce strategy is dependent on publishing product information in a format that suits each channel, and consumer activity clearly shows that tablets should be considered as separate to standard PC browsing.
Creating a central store of product information that can be leveraged in all channels is one of the first important steps in delivering a consistant brand message. Incorporating social media reviews and comments into this information then links your brand to objective advice.
Give consumers the keys they need to open their wallets and purchase from you rather than your competitors…
These factors are important determinants of whether retailers ultimately drive additional revenue as a result of higher webiste traffic and increased average on site time.

By: Cameron Scott

Cameron Scott — Wed, 11 Apr 2012 04:18:11 +0000

Charles – There are actually a number of digital catalogue platforms available within Australia (some more cost efficient than others) all of which do not require Google Shopping Intergration
Most Australian Digital catalogue platforms such as Catalogues4u.com.au, have the ability to offer direct purchase from a cataogue ecommerce functionality, with many catalogues also being intergrated into Social media.
Conversion Data can be high, however the stronger a retailers Brand is offline the stronger it is online.

By: Peri

Peri — Tue, 10 Apr 2012 23:04:55 +0000

Charles – great to see you covering the tablet catalog space – it is an undeniable trend in the multichannel marketing space. I’m surprised you didn’t reference CoffeeTable, the highest ranked catalog aggregator in the App Store.
CoffeeTable – which recently closed its Series A led by RR Donnelley, the world’s leading catalog printer and services provider – is the only catalog app that provides direct purchasing through its Express Checkout technology. As a result, CoffeeTable offers retailers and marketers unparalleled tablet shopping analytics.
CoffeeTable is thrilled to be the leader in the tablet catalog space.

By: Daniel Salter

Daniel Salter — Tue, 10 Apr 2012 07:05:18 +0000

Charles,
There is actually an Australian alternative in the market place that doesn’t even require integration with Google Shopping.
Lasoo.com.au has hundreds of retail catalogues aggregated and is available in both iPhone and iPad Apps.
The conversion data we see from the digital catalogue is consistently the highest converting content our multichannel retailers have.