Diary of a Start Up Part 1: Which Products Are Suitable To Sell Online?

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Are there any rules to which products can and can’t be sold successfully online? John Debrincat divulges how to tell if your product will be a hit on the internet.

Not all products are suitable for selling on the internet. In general, specific and special products that are not offered in hundreds of other stores or on the “major” e-commerce sites can be easily described in text and images and have an attractive price-performance ratio can be sold particularly well on the internet. If the product quality is also assured and the product can be delivered problem-free and inexpensively, almost nothing stands in the way of success.

The perennial items in online commerce are books, CDs, clothing and electronics and computer goods. Even in these product areas you can sell successfully online by specialising, informing your target group about your product offerings through efficient marketing, and by using a clever online marketing strategy to place your products in exactly those locations where either your customers go shopping or want to go for information.

Another tip for the product portfolio: In the long term, you should offer your entire range of products and not just a part of your product portfolio. Your customer expects this as a rule and in doing so you ensure that your store is and remains attractive to shoppers.

Article by John Debrincat

John Debrincat is the CEO of eCorner, an Australian specialist e-commerce solutions provider he founded in 2004. He has almost 40 years of experience in business and the Information Technology Industry in the Asia Pacific. With a strong partner network including Netregistry and Commonwealth Bank; and over 1,000 customers including Getprice.com.au, Dick Smith Electronics, brandsExclusive, Aegon Direct Marketing Services and Weight Watchers eCorner has developed to be a key e-commerce provider.