Click Frenzy Exceeds Organisers’ Expectations
It’s geared to be “the sale that stops a nation” and it certainly has people talking. Click Frenzy, Australia’s first landmark annual online sales event has exceeded organisers’ expectations after media hype this week.
With less than a week to go, Click Frenzy has attracted many of Australia’s most revered retail brands and a multitude of home-grown internet shopping stars, plus a phenomenal media stir.
Myer, Westfield, Dick Smith, Target, Bing Lee, Priceline, Dan Murphy’s, Dell, Bonds and Ted’s Cameras headline a 150-strong list of superstar retailers set to make Click Frenzy an inaugural hit with online shoppers and the retail sector. Together with these top brands showcasing their best online offerings for 24 hours from 7pm EDST, Tuesday November 20, Click Frenzy will feature a who’s-who of Australia’s best and most awarded pureplay retailers, including SurfStitch, Style Tread, The Iconic, Booktopia, DealsDirect and many more.
Media outlets have gone Click Frenzy crazy since A Current Affair first launched a teaser deals segment two weeks ago. Other media attention has been received from The Age, 3AW’s Neil Mitchell, Nine News, Seven News, 2UE, 2GB’s Ross Greenwood, ABC Radio’s Red Symonds, Herald Sun, Smart Company, Business Spectator and BRW, just to name a few.
The overwhelming response has meant that participating retailer registrations have now closed for the November 20 event. Retailers can now register for Click Frenzy 2013. The interest in the event from consumers continues to build momentum.
A Google spokesperson said they had seen a huge spike in searches on Click Frenzy.
Click Frenzy co-founder Grant Arnott says the huge response means consumers are set for a stellar 24-hour sales event next week.
“We have around 150 retailers signed up, some of the biggest names going around, and we’re finalising the last registrants now in time for Tuesday’s bonanza sales event. Our database has quadrupled in the past week with all of the media attention. The response has been overwhelming – this is the biggest thing I’ve ever been involved with.”
Click Frenzy is backed by Power Retail and inspired by the phenomenally successful Cyber Monday in the US. Cyber Monday was launched in 2006 by the e-commerce industry as a way for online retailers to capitalise on the Thanksgiving Holiday ʻBlack Fridayʼ phenomenon. Black Friday (following the Thanksgiving Day feast on the last Thursday in November) is the biggest retail sales day on the US calendar. Now, Cyber Monday (following that weekend) is the biggest online sales event in the US, growing explosively every year.
Now, let the clicking and shopping frenzy begin!