Insights
All Articles
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Social Customer Care: Take the Guesswork Out of Being Open
Authenticity and relevance might be the hallmarks of great social customer care, but achieving these qualities can be a trickier prospect, writes Guy Stephens.
- 17th October
- Guy Stephens
- Comments 1
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Forrester: Retailers Flock to Magento for E-Commerce Prowess
Forrester’s investigation into Australian online retail technology investment reveals mass migration to open source e-commerce platforms – Magento in particular!
- 14th October
- Nirosha Methananda
- Comments 2
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E-Commerce Toolkit: Top Tips From Australian Retailers
Brimming with e-commerce inspiration, but not sure about the next steps? Get a little help from Cracka Wines, OzSale, Milan Direct, Ted’s Cameras and OzHut.
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How to Turn Defeat into Victory and Create Happier Employees
Success awareness tools play a vital role in employee satisfaction in the online workplace. Gary Ng explains how happiness is gained by simply checking off a list!
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The Retail Revolution: Innovate or Die
In an increasingly volatile economy, retailers who adapt their model to suit changing shopping habits are best placed to succeed, writes Matt Berriman.
- 11th October
- Matt Berriman
- Comments 0
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Melbourne Retail Industry Ahead of Nationwide Downturn
Melbourne’s eclectic mix of retailers are flourishing and ahead of the curve despite a nationwide downturn, according to the Retail Strategy Year 5 Report Card.
- 10th October
- Nirosha Methananda
- Comments 0
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Understanding Which Website Conversion Rate to Use
Although your website conversion rate can help gauge your site’s success, it can be hard to identify the right metrics. Charles Nicholls is here to help.
- 7th October
- Charles Nicholls
- Comments 1
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Who Shines in Australian Cross-Channel?
Although Australia may be a little behind when it comes to cross-channel , these local players are on the right path to seamless customer experience.
- 5th October
- Paul Downs
- Comments 0
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Nielsen’s Social Media Report: a Snapshot of Consumer Behaviour
A Nielsen study has revealed that Australians spend the most time visiting social networks and blogs compared to other global markets. But how powerful is this influence on consumer behaviour? The numbers speak for themselves.
- 5th October
- Natasha Sholl
- Comments 0
