Chris Morley’s experience in both online and offline retail highlights the similarities between them, reinforcing the idea that ‘retail is retail is retail’. This week he discusses the notions of shrinkage and customer service.
An excellent conversion optimisation checklist in infographic form from SEO Gadget. Maybe substitute the Union Jack with the Aussie flag in this region.
Chris Morley was a retail entrepreneur before moving online in 2007. His experience in both spheres has highlighted the similarities between them, reinforcing the idea that ‘retail is retail is retail’.
In this two part series Marketing Consultant, Lior Levin takes you through his tips to improve your online business, making it the pinnacle for customer service.
So you’ve carefully crafted a compelling promotion to broadcast via social media? Before you hit the launch button, be sure to consider whether you’ve picked the right day.
‘Omnichannel’ retail is the latest big thing in the retailing sector. As local retailers scramble to catch up with their international homologues, we spoke with Laura Mcfarlane, Vice-President of Global Strategy at SapientNitro about the phenomenon.
Between royal events that have had the whole world watching, and massive global sporting competitions, all eyes are on Britain–and it’s beginning to reflect in global search trends.
Sales, sales everywhere, but not a hope to buy… Target and Big W spend big on advertising but have no idea how to provide the online infrastructure to fulfil their promises.
Shoptalk is coming to Melbourne. Keep the evening of Wednesday June 27th free and get ready to mingle with others in the e-commerce industry.
In this final instalment on untangling the knotty business of fulfilment strategies, Andy Powell offers some practical tips on planning a great shipping strategy as well as a final note on outsourcing.