saying shoppers shop online for “purely self-motivated [selfish] reasons” is kinda obvious. All shopping is selfish in that sense, offline on.

Nobody shops for the retailers’ benefit.

The issue of how long people will wait for a page to load also seems at odds with numerous other studies done by Google, Microsoft and the New York Times which found that customer would only wait 250 milliseconds (less than the blink of an eye) before abandoning a page.

In any event, it just means websites need to be fast, and not bloated with features.