Usability Testing: Essential for Optimised Online User Experience

• Tweet

Many retailers spend copious amounts of time driving traffic to websites via advertising and campaigns, without taking into consideration one of the most important factors – the user experience. Shefik Bey, Managing Director of UsabilityOne, discusses the importance of usability testing as a way in which to not only enhance the online experience, but overall website strategy.

With the boom of online giving retailers and brands so many different ways in which to reach target audiences, it is no secret that the landscape has become extremely competitive. So much so, that in the middle of planning and strategising to attract visitors to websites via the popular marketing channels of advertising, email marketing, SEO and SEM, perhaps the most important factor – the user experience –  is often lost in the mix.

Shefik Bey, Managing Director of Usability One, takes us through the importance of usability testing to enhance the online experience and why retailers should consider this research when developing website strategy.

Article by Nirosha Methananda

Nirosha is a content creator for The Media Pad, publisher of Power Retail. Coming from a marketing and communications background (in the legal, retail and online industries), Nirosha is excited to be able to put her knowledge and experience to work for Power Retail. Recently engaged, Nirosha is immersing herself in the joys of wedding planning! She is also an avid reader (of mostly fiction), always keen to get onto the golf course, likes to paint, tries to sing and is able to recall useless celebrity facts at the drop of a hat!

4 Comments