Econsultancy and Responsys have announced the results of an inaugural study into the way Australian brand marketers are managing customer engagement.
- 4th June
- Campbell Phillips 588
It’s one thing to have a rough understanding of SEM, but another entirely to have the time to create and maintain successful AdWords campaigns, writes Jasper Vallance.
Is this the future of marketing, or a slap in the face? Leo Burnett’s new ‘Small World Machines’ for Coca-Cola appears to be more of an insult to human intelligence than the “humanitarian” initiative it bills itself as.
The womenswear apparel company, which includes well known brands like Katies and City Chic, has announced a new affiliate marketing partnership with Commission Factory.
Do retailer loyalty programs actually foster customer loyalty? Not according to this market research, but they do encourage spending, and Coles’ offering is perceived as the best around.
All has been revealed regarding the “exclusive collaboration” between local pureplay retailers The Iconic and Shoes of Prey.
A Brazilian supermarket has used tablet devices in-store to engage with customers. The interactive marketing campaign saw trolleys fitted with tablets that responded to nearby products with recipe suggestions.
Bjorn Behrendt, Co-founder of pureplay online retailer StyleTread, follows in the footsteps of many e-commerce entrepreneurs with the launch of ParcelPush.