Marketing
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Customer Engagement a Priority for Brand Marketers – Study
Econsultancy and Responsys have announced the results of an inaugural study into the way Australian brand marketers are managing customer engagement.
- 4th June
- Campbell Phillips 588
- Comments 0
All Articles
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Hitler Kettle Goes Viral, JC Penney Sells Out
Somehow, JC Penney has been able to turn a potential brand crisis into a win as photos of a Hitler-esque kettle go viral online.
- 30th May
- Campbell Phillips
- Comments 0
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Google Adwords for Decision Makers: Partnerships and Budgeting
It’s one thing to have a rough understanding of SEM, but another entirely to have the time to create and maintain successful AdWords campaigns, writes Jasper Vallance.
- 28th May
- Jasper Vallance
- Comments 0
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Coca-Cola and Leo Burnett Team Up to Sell Peace in a Can
Is this the future of marketing, or a slap in the face? Leo Burnett’s new ‘Small World Machines’ for Coca-Cola appears to be more of an insult to human intelligence than the “humanitarian” initiative it bills itself as.
- 21st May
- Campbell Phillips
- Comments 1
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Specialty Fashion Group Turns to Affiliate Marketing
The womenswear apparel company, which includes well known brands like Katies and City Chic, has announced a new affiliate marketing partnership with Commission Factory.
- 21st May
- Campbell Phillips
- Comments 0
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Loyalty Programs in Australia: Coles Flybuys Takes First Place
Do retailer loyalty programs actually foster customer loyalty? Not according to this market research, but they do encourage spending, and Coles’ offering is perceived as the best around.
- 20th May
- Campbell Phillips
- Comments 0
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The Iconic and Shoes of Prey Partner on “Best Shoe Ever” Collaboration
All has been revealed regarding the “exclusive collaboration” between local pureplay retailers The Iconic and Shoes of Prey.
- 16th May
- Campbell Phillips
- Comments 0
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Brazilian Supermarket Serves up Recipes on Tablet Devices
A Brazilian supermarket has used tablet devices in-store to engage with customers. The interactive marketing campaign saw trolleys fitted with tablets that responded to nearby products with recipe suggestions.
- 16th May
- Jessica Benton
- Comments 0
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Google AdWords for Decision Makers – Part One
Jasper Vallance shares a portion of his many years experience with Google, discussing strategic concerns for online retailers when setting up with AdWords.
- 14th May
- Jasper Vallance
- Comments 0
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StyleTread Co-founder Enters Insert Marketing Field with ParcelPush
Bjorn Behrendt, Co-founder of pureplay online retailer StyleTread, follows in the footsteps of many e-commerce entrepreneurs with the launch of ParcelPush.
- 10th May
- Campbell Phillips
- Comments 1
