Marketing
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The ASSESSMENT Approach to an Email Marketing Strategy
If you’re planning to utilise email as a marketing channel, then it’s imperative to put a plan in place. Econsultancy’s Jake Hird discusses how to execute a best practice email marketing strategy.
- 16th May
- Jake Hird 1
- Comments 0
All Articles
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The Drive for Big Data Alienates Australian Consumers
Australian companies have been accused of trying to squeeze too much customer information from consumers – to the point that they are gathering false results.
- 4th May
- Campbell Phillips
- Comments 1
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David Jones Gains Ground in Social Media
David Jones’ investment in e-commerce technologies and support may be beginning to pay off as it sees a jump in its Facebook fan base.
- 3rd May
- Campbell Phillips
- Comments 1
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Infographic: The Benefits of SMS Marketing
This infographic from Textmarketer explains the useful business communications tool that is SMS marketing and how your brand can benefit.
- 30th April
- Campbell Phillips
- Comments 0
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They Don’t Want Your Product! (Customers Want the Benefits of Your Product)
Creating and developing a lucrative brand via an online-only presence, with Airtasker’s CEO and Co-Founder of Joe Button, Tim Fung.
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Infographic: The Ultimate Customer Experience
A graphical guide to creating the ultimate multichannel retail customer experience.
- 27th April
- Power Retail
- Comments 0
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AdWords to offer matches for close variants
Google AdWords is rolling out changes beginning mid-May that will remove a lot of manual effort from campaigns, allowing ads to be served up as exact matches even with misspellings or other close variants.
- 27th April
- Grant Arnott
- Comments 0
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Magento announces HTML5 mobile upgrade
Magento is making a bigger play in mobile commerce, announcing a new HTML5 theme with a host of new features.
- 27th April
- Grant Arnott
- Comments 0
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2011 – A Record-breaking Year for Internet Advertising Revenue
The IAB Internet Advertising Revenue Report for 2011 reveals ad revenues reached a record high of $31 billion – a 22 percent increase over 2010’s number, which was a record-breaker itself at $26 billion.
- 23rd April
- Campbell Phillips
- Comments 0
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Twitter’s Successful Ad Platform is Getting Pricey
Twitter’s self serve advertising platform could generate more revenue than initially predicted, but the cost for advertisers is on the rise too.
- 23rd April
- Campbell Phillips
- Comments 0
