Marketing
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Sportsgirl Introduces Innovative QR Code Feature
Australian multichannel fashion brand Sportsgirl has unveiled its latest digital strategy. The ‘window shop’ concept will allow for 24/7 shopping.
- 22nd February
- Samantha Youl 52
- Comments 7
All Articles
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Is IT still relevant?
Not according to some people. Graham Oakes postulates on the future of the IT department in a world where everybody’s gone digital.
- 20th February
- Graham Oakes
- Comments 0
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Infographic: Social Media and Millennial Shoppers
US research has simplified various generations into just two segments: Boomers and Millennials. Both shop online, but the two groups are influenced to buy in very different ways.
- 15th February
- Campbell Phillips
- Comments 2
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When is Personalisation Not Personalised?
Are you embracing true e-commerce personalisation or merely paying lip service to the concept? James Doman explores the heightened potential of embracing genuine personalisation in online retail.
- 8th February
- James Doman
- Comments 4
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A Post in Timeline is Fine: Retailers Will ‘Love’ the New Facebook
Facebook’s new look gives users greater control and personalisation options, influencing the way they interact with brands and paving the way for better social commerce.
- 18th January
- Campbell Phillips
- Comments 0
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Boost SEO with Pinterest and Spike Interest with Instagram
Is it time to think outside the social media box? It’s not all about Facebook fans and Twitter followers. Don’t overlook the marketing and SEO perks when it comes to the host of social media platforms out there.
- 18th January
- Natasha Sholl
- Comments 1
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Google’s New Search Tool is a Plus for Online Retailers
Google+ might not be able to compete with Facebook for social media dominance yet, but there are still good reasons your business should consider signing up.
- 18th January
- Campbell Phillips
- Comments 0
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Survey Reveals Australian Women’s Social Media Habits
A recent survey of Australian women online delves into social media habits, divulging some interesting points domestic retailers should seriously consider.
- 17th January
- Elisabeth Lambert
- Comments 1
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Coles Loses Face on Twitter Over ‘Embarrassing’ TV Ad
After a recent spate of marketing and PR blunders becoming subject to ridicule through social media that has most businesses treading lightly, supermarket Coles puts its foot in it again.
- 12th January
- Campbell Phillips
- Comments 7
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Wonderbra Encourages Women to take ‘The Ultimate Plunge’ Online
Sure to attract attention, Wonderbra kicks of its latest digital social media campaign for its new ultimate plunge bra with an experiential bungee twist!
- 9th December
- Nirosha Methananda
- Comments 0
