While the overwhelming majority of Australians can be found using social media platforms, very few of them have taken to tweeting, according to a new report from Roy Morgan Research.
Market research and analysis firm, Roy Morgan, has found that as much as 75 percent of Australians aged 14+ engage in a social media platform regularly. The findings were delivered in the firm’s recently released ‘The Digital Universe‘ report.
Facebook use has continued to grow in popularity over recent years, with 12.5 million Australians visiting the website in an average month. The report breaks down these findings, as well as the popularity of other platforms and websites.
Most interesting, Roy Morgan has found that Google+ popularity is currently rising faster than Twitter‘s, having increased 47 percent in popularity over the past nine months. Whilst Twitter membership is growing, it remains at the bottom end for social networks.
Key Statistics from the Report:
- 67% of Australians use Facebook each month, compared with 16% for Google+ and 11% for Twitter
- 46% of Australians (14+) own a smartphone and 25% of these use the device for social networking
Andrew Braun, Mobile, Internet and Technology Industry Director of Roy Morgan Research says that these are salient figures for local business to be aware of.
“Australians are also using a variety of devices (other than just PCs) to access social media. In fact, in an average four weeks 25 percent of smartphone owners use their phone for social networking,” he says. “Given this, it is important for Australian businesses to understand – at the very minimum – which social networks their customers are using and what they are doing on them.”