Marketing
All Articles
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Retailers unprepared for m-commerce wave
87 percent of retailers believe mobile commerce will impact shopping in the next two years, yet just 16 percent have a mobile strategy in place, according to a UK survey
- 21st April
- Grant Arnott
- Comments 0
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The Lowdown: Assessing Third-Party Marketing Solutions
Dermot McCutcheon from Aprimo, lists what considerations retailers should have when assessing and engaging third-party marketing technology solution providers.
- 20th April
- Dermot McCutcheon
- Comments 0
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Do You Leverage Video In Your Digital Marketing Mix?
Video may have killed the radio star… But does it enhance online? Let us know your thoughts in our brief survey – the results will be featured in our upcoming Video Special Report.
- 15th April
- Nirosha Methananda
- Comments 0
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Facebook Marketing Pays Dividends for HauteLook
Facebook’s alignment with “brand discovery” is a key marketing asset for flash sales site HauteLook and has played an important role in the retailer’s growth.
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Guest Post: Will Facebook Credits Revolutionise Social Commerce?
In this guest post from Grant Crowell of ReelSEO, he previews the future of f-commerce through Facebook credits and what it means for retailers.
- 9th April
- Power Retail
- Comments 2
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Exploring Multichannel Retailing – Paid Search
In the final part of our series exploring the business of multichannel, ChannelAdvisor’s Mark Gray outlines the role of Paid Search in driving sales.
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Standing out in the Inbox
How do you cut through a cluttered inbox to make your email marketing stand out? Jeff Clark from Silverpop offers his tips for sending must-read emails.
- 6th April
- Jeff Clark
- Comments 0
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9,617 Check-Ins for Domino’s Foursquare Campaign
Domino Pizza’s achieved an impressive 9,617 check-ins during its recent promotion with Foursquare. The campaign is a clever example of how location-based mobile apps can drive online sales.
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Facebook Pages: Fantastic for Word of Mouth Focused Online Retailers
Shoes of Prey Co-Founder, Michael Fox discusses how the company has differentiated and personalised its Facebook page in order to engage fans, further popularise the brand and drive conversion.
- 28th March
- Michael Fox
- Comments 5
