Tracking and supporting customers across every marketing and sales channel is becoming increasingly crucial to multichannel retail success, writes Karren Challoner-Miles.
By combining QR codes and NFC to create ‘Transit Technology’, The Iconic and APN Outdoor have partnered to release one of Australia’s most mobile-friendly outdoor advertising campaigns.
Marketing teams are spending more money on online video advertising than ever before. Here are a few ways you can do the same for your business.
New research from Roy Morgan indicates that letterbox media remains the most effective form of print media, being read by almost 11 million people across Australia every week.
Johnny Panagiotidis of Millward Brown outlines how the globe’s top retailers are achieving brand success by leveraging a premium proposition.
It’s now over a year since Google Shopping was first introduced, and there isn’t much time left before it replaces the original Product Listing Ad format, which Google will retire this August. Find out about key changes here.
Vodafone’s latest nationwide social media campaign, #TheVault has drawn in over 1,000 people to join its espionage-themed competition.
Our inaugural Top 10 in e-commerce marketing list will aim to showcase the best campaigns our local industry has to offer, but with one week left before nominations close, time is running short.
Gamification is a process that’s taken the retail world by storm, allowing a store to engage with its customers on a whole new level using mechanics and methodology found in video games.
One of the biggest unknowns for many first-time business owners is figuring out a required budget allocation to go towards marketing activities. But it’s far from being insurmountable, writes Monique Craig.