In order to optimise for the holiday boom times ahead, be sure to have correctly analysed your purchasing data and implement savvy marketing techniques.
As online retailers seek to drive more traffic to their websites, brands are turning more and more to traditional methods. Now brandsExclusive is sponsoring movie night.
comScore recently announced it has started beta testing a tool for measuring the effectiveness of ads across a range of devices, from mobile apps to TV.
Online retailers are vying for a slice of the market that was once fairly underexploited; men, and these male-orientated websites are sprouting up quicker than a football defence line. These websites are being extremely creative when it comes to their marketing measures that target the male species.