Blogger outreach may be a surefire method for building your brand’s visibility, but there’s a lot of effort required to get it right, says Michael Jenkins.
Google Analytics can be configured to derive high-level insights into marketing strategies with just some basic calculations, writes Ross Beyeler.
A wave of new advertisers in affiliate marketing are largely comprised of retailers, according to the latest industry research.
Todd Lido, CMO of US-based Threadless, shares some of the insights he intends to bring to the presentation he is preparing to deliver at the ecommerce Conference & Expo in March.
Search rankings can mean the difference between success and failure for online retail ventures, so how does one go about getting the most out of SEO?
By combining retail loyalty marketing with thorough data analysis, retailers can efficiently improve communications and business practices simultaneously.
Retailers have a huge opportunity to garner traffic and conversions simply by understanding which type of affiliate marketing campaign will work best for their brand, writes James Kitchener.
When it comes to affiliate marketing, there’s nothing to stop advertisers using multiple networks. However, understanding the pros and cons involved is essential, writes James Kitchener.
As Dean Salakas continues his Facebook Guide for retail brands, he looks at how to source content efficiently, as well as how to divine the right time to post.
eBay has announced the launch of its Australian-specific Christmas marketing campaign, which encourages shoppers to use the platform to discover gift ideas.