Using a ‘more than marketing’ approach integrates marketing platforms with supply chain to provide more personalised marketing and better track ROI.
Online travel company Luxury Escapes has launched a quarterly print publication called Travel Post as part of its content marketing strategy.
Pinterest appears to be committing to social commerce, adding a shopping cart, enhanced search functionality, and expanding its Buyable Pins to desktop.
Rakuten Marketing has announced a partnership with Azoya to help merchants expand beyond borders and into the lucrative Chinese market.
With an eye to ramping up ad revenue, Instagram has launched a suite of new business insight tools that allow brands to gather data on their posts.
Twitter has officially ended its experiment with social commerce, announcing that it is canning its buy buttons and product pages.
Google has announced a change to AdWords, which will allow for expanded text ads, meaning that retailers can include more information in their ads and increase CTRs.
Google has introduced shopping ads to mobile image searches in an effort to help retailers capture the micro-moments that come from mobile image browsing.
As part of its ongoing efforts to monetise the platform, Snapchat has ramped up its Australian operation and opened the doors to e-commerce, with shoppable ads running on the platform last week.