It’s now over a year since Google Shopping was first introduced, and there isn’t much time left before it replaces the original Product Listing Ad format, which Google will retire this August. Find out about key changes here.
Vodafone’s latest nationwide social media campaign, #TheVault has drawn in over 1,000 people to join its espionage-themed competition.
Our inaugural Top 10 in e-commerce marketing list will aim to showcase the best campaigns our local industry has to offer, but with one week left before nominations close, time is running short.
Gamification is a process that’s taken the retail world by storm, allowing a store to engage with its customers on a whole new level using mechanics and methodology found in video games.
One of the biggest unknowns for many first-time business owners is figuring out a required budget allocation to go towards marketing activities. But it’s far from being insurmountable, writes Monique Craig.
Social media is an undoubtedly powerful tool for retail businesses, but without the correct approach and ongoing management strategy, pitfalls abound.
It won’t be long before Google’s Product Listing Ads are switched off for good. Use this guide to make the switch to Google Shopping Campaigns now in order to save time and money.
There are many reasons why a pureplay online retailer might consider a pop-up kiosk for its first offline marketing experiment, but getting it right means understanding the medium.
Atlantic Brands, official license holder of renowned UK sports apparel brand, Lonsdale London, has selected Lyris to empower its multichannel marketing capabilities.
Woolworths continues to develop its marketing division, most recently with the appointment of ex-Coles advertising exec, Tony Phillips to the role of CMO.