There are many reasons why a pureplay online retailer might consider a pop-up kiosk for its first offline marketing experiment, but getting it right means understanding the medium.
Atlantic Brands, official license holder of renowned UK sports apparel brand, Lonsdale London, has selected Lyris to empower its multichannel marketing capabilities.
Woolworths continues to develop its marketing division, most recently with the appointment of ex-Coles advertising exec, Tony Phillips to the role of CMO.
Blogger outreach may be a surefire method for building your brand’s visibility, but there’s a lot of effort required to get it right, says Michael Jenkins.
Google Analytics can be configured to derive high-level insights into marketing strategies with just some basic calculations, writes Ross Beyeler.
A wave of new advertisers in affiliate marketing are largely comprised of retailers, according to the latest industry research.
Todd Lido, CMO of US-based Threadless, shares some of the insights he intends to bring to the presentation he is preparing to deliver at the ecommerce Conference & Expo in March.
Search rankings can mean the difference between success and failure for online retail ventures, so how does one go about getting the most out of SEO?
By combining retail loyalty marketing with thorough data analysis, retailers can efficiently improve communications and business practices simultaneously.
Retailers have a huge opportunity to garner traffic and conversions simply by understanding which type of affiliate marketing campaign will work best for their brand, writes James Kitchener.