Marketing / Webinars

A Day in the Customer’s Shoes

Beach with footprints

There is no way to fully understand how to optimise a marketing program across multiple channels without experiencing how consumers behave in each one.

With each advancement in new technology, it seems like the different ways for brands to reach out to consumers only becomes more fragmented and complex. Solving the maze of modern marketing is a headache for any retailer, no matter their size or what channels they already operate within.

One way for retailers to solve this puzzle is to approach it from the perspective of their customers, or the target consumers in a new channel. Sitecore‘s upcoming webinar, Building Personalised Multichannel Customer Journeys for Better ‘Me-Commerce’, is designed to help you achieve exactly that.

“Attendees aren’t going to find a better presentation on building (and optimizing) a multichannel e-commerce marketing program.  We tell this story better than anyone else –  it’s our thought-leadership strength,” explains David Dupert, Global Online Programs Manager at Sitecore.

What Retailers Can Learn From ‘Me-Commerce’

One of the largest, ongoing challenges for retailers to market effectively across multiple channels is the hurdle presented by the organisation itself. E-commerce professionals, digital marketers and website managers all need to justify significant investments in creating personalised multichannel experiences – and that means having real data and real examples to take into the board room.

Sitecore’s webinar covers the integral statistics, best practices and latest technologies. However, the examples provided are in some ways even better: by providing proof that companies have implemented these concepts and realised positive results.

“We’ll be including a case study from the well-known brand, Tyreright,” says Dupert. “This isn’t just academic theory.”

This webinar is now only one week away (11am AEDT, 14th of November) and spaces are filling quickly. Register now and ensure your place.

 

Campbell Phillips

Article by

Campbell currently serves as Editor for Power Retail. He has a background in science communication and a long history in retail. Campbell has a keen interest in emerging technologies and their impact in the world of media and online retail. Campbell is an indoor sports junkie, to the point of playing in a local dodgeball competition once a week, “just for kicks”. Follow Campbell on Twitter, Google+ or connect with him on LinkedIn.

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