Miss Terry Shopper
Miss Terry Shopper Gets Beguiled by an Email!
- 5th October
- Miss Terry Shopper 28
Never one to take a second glance at junk emails, Miss Terry Shopper is pleasantly surprised and emotionally engaged by an EDM invite to a Cup Day function!
I’m not often impressed by my junk email, but when Doltone House sent me through the below email inviting me to their Melbourne Cup event, my jaw dropped!
I have to admit, I am guilty of viewing emails in my preview pane and deleting them before opening – its simply an efficient way for me to know what’s come in and keep my in-box down to the absolute minimum.
Also being based in Melbourne, usually when I receive these promotional emails from venues in Sydney they go straight to the trash, however the wisp of the lacy umbrella caught my eye and made me click…
Perhaps its just that it’s 5pm on hump day, perhaps I’m a bit fanciful thinking about the atmosphere of the upcoming race season… the frock… the hats… the champagne…. or perhaps sometimes it’s just pretty things work best… but when I opened that email I felt like it was a feast for my eyes, a visual delight of what would be in store if I were to attend the event….
Although the links within the email aren’t that clear, the subject line wasn’t that compelling, the email delivers all of the information I need to know in a stunning and emotionally appealing way… now only to convince the boss!
