Australian beauty export brand, Aesop has big plans for future growth, but requires some significant systems upgrades to get there – enter NetSuite’s OneWorld solution.
Today, Aesop, one of Australia’s largest and most recognised beauty export brands, has chosen NetSuite‘s OneWorld platform to provide the omnichannel infrastructure it requires to continue building out its offering online and off. In doing so, Aesop is able to replace ten disparate on-premise applications.
Launched in Melbourne in 1987, Aesop specialises in a range of boutique formulated skin, hair and body care products, using plant-based and laboratory made ingredients of the highest quality and efficacy. The brand has grown to include more than 150 bricks-and-mortar outlets and 12 department store counters across 12 countries, alongside its online offering. Further, the brand currently employs more than 700 people and has plans to continue growing its footprint in the coming years, with more outlets scheduled to open in South America and Scandinavia later in 2014.
Given the scale the business had already achieved, as well as where it plans to take its offering in the near future, it was clear that Aesop needed a solution that would support these processes, while introducing greater speed and efficiency at the same time.
Whereas Aesop previously required multiple softwares and systems manage its back-end, including the likes of Sage Pastel, Sage Accounting, QuickBooks, Access and many Excel spreadsheets to manage the data; now Aesop can rely on the simplicity of one, integrated system.
“The key driver for moving to NetSuite is our rapid international growth, as well as the need for flexible scalability,” said Troy Smith, Global Head of ICT, Aesop. “Our legacy systems spread across multiple markets were ill-equipped to deal with our international expansion plans and cracks soon began to show. NetSuite offers us the requisite speed, agility, flexibility and scalability to seamlessly support our future needs, particularly expansion into new markets. Given our global ambitions, the multi-currency and multi-language capabilities of NetSuite OneWorld were a standout for us.”
Melbourne-based NetSuite partner Annexa has been selected to deploy the solution at Aesop.
Once the OneWorld software has been fully implemented, the next phase for Aesop will be to consider further e-commerce and point-of-sale opportunities with NetSuite – essentially integrating all of its commercial functions into NetSuite’s ecosystem in the cloud.
“NetSuite’s Software-as-a-Service [SaaS] approach gives us the flexibility to add additional solutions as needed when the business is ready. Along with the operational flexibility this affords, it also means that we can treat it as an OPEX vs. CAPEX cost, providing the security of predictable annual TCO costs, while eliminating the need for costly upgrades and maintenance costs,” Smith said.
Managing Director of APAC and Japan for NetSuite, Mark Troselj said he was excited that NetSuite would be able to count the Australian success story as a client.
“Aesop is an Australian export success story and we are delighted that NetSuite OneWorld can underpin its strategic vision and operational success as it continues its international expansion,” Troselj said. “Aesop is one of a growing number of smart Australian businesses leveraging the transformational capabilities of cloud-based solutions to support international growth. It can gain much needed visibility into every single aspect of its global operations, regardless of language, currency, time zone and location.”