Troubled American Apparel has been relatively quiet this year, however, the company will be relaunching its e-commerce platform come on 14th August. The fashion basics retailer also has been busy with other facets of business.
Iconically touted “Made in Los Angeles”, US retailer, American Apparel, has been focusing on bringing its brand back, “better than ever,” according to the company.
Under new owner, Canadian based basics wholesaler, Gildan, America Apparel will be relaunching its online store where customers can once again buy from.
The quick bounce back of American Apparel is most likely due to its new private equity and hedge fund owners, Gildan.
In 2015, American Apparel filed for bankruptcy, following declining sales and mounting debt. Then in January this year, Gildan Activewear agreed to pay $88 million in a winning auction bid for the American Apparel brand, which filed for bankruptcy in November 2016 for the second time.
Apart from its soon to be launched online store, the retailer, which is renowned for its ethically manufactured garments, has also been working on its production processes, under Gildan’s guidance.
In the six months since the brand went silent, the outpouring of love for this brand has been great,” Gildan told Retail Dive. “We are very thankful to this brand’s loyal fans for their patience and support as we bring this iconic brand back, better than ever and always Sweatshop Free.”
“Both our companies were founded on the belief that owning the factories where the apparel is made is the only way to make apparel right,” Gildan’s vice president of corporate marketing and communications, Garry Bell, told Retail Dive. “At Gildan we have built a much larger and more integrated model which includes yarn spinning as well as fabric and garment production. By owning the facilities we are better able to ensure that ethical and sustainable practices are in place, effectively assuring American Apparel will always be Sweatshop Free.”