Decjuba’s new website is the first part of its digital transformation, one that will see it improve the customer experience and create a more seamless omnichannel experience.
Decjuba’s new website didn’t just get a fresh new facelift – it was developed to will drive online growth and customer satisfaction, according to the women’s fashion retailer.
Decjuba says is new e-commerce platform is all about making the customer experience seamless, with improved design, functionality and speed, the first step in its digital transformation.
“Ultimately, the new Decjuba website is the first project in an ongoing digital transformation that will drive growth,” says the company’s owner, Tania Austin. “Decjuba’s investment will drive an effortless user experience, improve engagement, increase conversion rates and result in a more consistent omnichannel experience for the customer.”
Decjuba’s new online platform takes a mobile-first approach, with shopping and product research on -the-go increasing more and more among digital consumers.
“We’re driven by our desire to deliver amazing customer experiences. The new site’s improved features are all about making it easier for the customer. I’m all about less clicks,” says Austin.
Decjuba says that new functions, social media integration and new design features will empower its customers through providing easier access to information, which it hopes will result in a more engaged site experience, which also further integrates its online platform with its 78 physical stores.
“We’ve listened to what’s important to our customers and have kept their feedback at the heart of the site’s development,” says the retailer’s e-commerce and digital manager, Maurita Barber.
New features added to the site include:
- Find stock in-store
- Interactive store locator
- Shop our insta feed
- Shop the look (featuring collaborations, allowing customers to get the blogger look)
- A fresh new design
- Improved product categories and filtering
- Enhanced product detail and images
- Upgraded wishlist functionality
- Improved SEO capabilities