Hairhouse Warehouse Plans Global Expansion with Enhanced Omnichannel Offering

Local hair and beauty retailer, Hairhouse Warehouse, has just announced its plans to increase its dedication to online sales, scalable technologies and best-practice omnichannel strategy via its new partnership with NetSuite.

The retailer intends to replace its current systems, including MYOB Premiere, incumbent POS software and manual spreadsheets with NetSuite’s SuiteCommerce – and all-in-one cloud-based commerce platform. Hairhouse Warehouse hopes the technology will improve efficiency, productivity and visibility as it integrates with the general management of head office operations, its online channel and its footprint of 150 franchised stores Australia-wide.

Hairhouse Warehouse, which first opened in Melbourne in 1992, has also indicated that it plans this partnership to be the first step in a global expansion strategy to take place over the next 12-24 months. However, none of this would be possible based on the company’s current state of technological disarray, lamented Tim Lai, National ICT Manager for Hairhouse Warehouse.

“Right now our biggest problem is that we lack any visibility across our business – NetSuite can give us the tools we need to run our business as we want, to better analyse our data and expand our brand awareness,” Lai said. “All departments, franchisees and team members can benefit from NetSuite’s ease of use. We are not technology experts, so we need a system like NetSuite that doesn’t require extensive training.”

Hairhouse Warehouse launched its first e-commerce storefront in mid-2012 to provide customers with shopping flexibility and to support its franchisees. Unfortunately, the site has proven to be very unstable, despite the time and money invested. In switching to NetSuite SuiteCommerce, Hairhouse Warehouse plans to increase the stability and functionality of its site, while also making it a more integral part of the business.

“For many retailers, the complexity and cost of running a single transactional system that is optimised across all digital channels and integrated into internal business systems is overwhelming – this is where cloud computing really opens doors,” said Mark Troselj, Managing Director of NetSuite APAC. “NetSuite’s integrated commerce solution can give Hairhouse Warehouse a powerful tool to gain a single view of its customers, franchisees, sales and revenue – giving back the control it needs to efficiently operate its business.”

 

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