The Founder and CEO of one of Australia’s most successful new retail brands, Ruslan Kogan’s opinion on the multichannel movement may come as something of a shock for many.
Online shopping has dramatically altered the supply chain, writes Christopher Sewell. Marketers that ignore these significant, ongoing retail trends risk jeopardising the performance of the brands they work for.
Like other retailers, Spend-less Shoes has had to face economic challenges. But this footwear chain has managed to fight the odds and capitalise on growth.