As an online retailer, how do we rethink our sales and marketing strategy so that 2017 is about building long-term business value and brand engagement? Here’s what I reflect on from some of the most robust conversations and moments in my business this year.
We look at one successful online retailer, and how investing in its online storefront has paid off, which today is just as important as a retailer’s bricks and mortar storefront, and in fact now rivals them.
Tech based door-to-door parcel delivery startup Sendle have announced its new partnership with shipping label business ReadyToShip.
Toll Group has launched a new consumer-to-consumer parcel delivery service this week, opening pop-up delivery hubs in selected Westfield shopping centres, just in time for Christmas.
Traditionally, Black Friday is the day for big in-store deals while Cyber Monday is when retailers promote online discounts. But in a world where online and in-store are converging, retailers this year used Black Friday as a way to drive sales across both channels.
Digital penetration is increasing more than ever before. Consumers have a mental check-list they need to consult before they commit to any online purchase
Discover how using frictionless payment experiences on your online store can help to drive conversions and build customer loyalty.
Unless you’ve been living under a rock over the past couple of years, you would have most likely heard of the global Snapchat phenomenon, and savvy retailers are using it to connect with target markets.
The holiday period is a time of year when the market is saturated with advertisements from brands all fighting for consumer’s attention. As ad-fatigue sets in, online retailers can be prone to challenges for its own campaigns.
Discount chains Target and BIG W seem to be in hot water, while Kmart is thriving. Why do you think this is happening?