All Multichannel

active creatures, sales, marketing strategy

Stop Pulling The Sales Price Lever and Get Creative!

As an online retailer, how do we rethink our sales and marketing strategy so that 2017 is about building long-term business value and brand engagement? Here’s what I reflect on from some of the most robust conversations and moments in my business this year.

online storefront

Why Your Online Storefront Is So Important

We look at one successful online retailer, and how investing in its online storefront has paid off, which today is just as important as a retailer’s bricks and mortar storefront, and in fact now rivals them.