Multichannel
All Articles
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Who Shines in Australian Cross-Channel?
Although Australia may be a little behind when it comes to cross-channel , these local players are on the right path to seamless customer experience.
- 5th October
- Paul Downs
- Comments 0
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M&S Crowd Sources in Its Hunt for A New TV Presenter
M&S’ latest campaign to find a new TV presenter for its online video channel, leverages popular culture, promotes interaction and builds hype off and online.
- 5th October
- Nirosha Methananda
- Comments 0
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Neiman Marcus Drives Customer Engagement with Foursquare
US department store Neiman Marcus is driving customer engagement by inviting customers checking in on Foursquare to participate in an in-store treasure hunt.
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Debenhams Strengthens Multichannel Approach with Kiosk Trial
UK department store Debenhams introduces an in-store kiosk trial, to widen its multichannel offering and allow customers to shop online, while in-store.
- 3rd October
- Nirosha Methananda
- Comments 0
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Best Buy Opens Virtual Doors in CityVille
It’s game, set and match for customer engagement strategy at Best Buy as the retailer launches its first store in the virtual playground of CityVille.
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Multichannel Moves: Q&A with Nick Spooner, Salmat Digital
While in town for the Online Retailer Conference, Nick Spooner, CEO of Salmat Digital shared his insights on multichannel innovation with Power Retail.
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Email Marketing for Fast Fashion
Email marketing is an indispensable tool in the fast-paced world of fashion retail. Sue Cook gives us the inside word on email marketing for fast fashion.
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Stamford Interactive Report: 85% of Australian Retailers Fail to Optimise for Mobile
A new report has highlighted a wide-scale failure to adopt the mobile channel, with 85% of Australian retailers lacking an effective m-commerce strategy.
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ACRS Report: 58% of Australian Shoppers Have Embraced Multichannel
A Monash University report shows that 58% of customers are using multiple channels to shop, proving that Australian multichannel is well and truly in motion.
