Mobile might be in the forefront of everyone’s mind, but just catering for it could easily steer a business into a dead end. What is actually required is a ‘commerce-anywhere’ strategy.
A new Australian-based technology we’ve been keeping an eye on for months has gone live. We spoke with BuyReply founder Brad Lindenberg.
Australian surf brand, Billabong, is turning towards online sales in an attempt to save the company. With 82 bricks and mortar stores to be closed, an impressive online presence may be just what Billabong needs.
Following in the footsteps of other innovative brands worldwide, Australian multichannel company, Bonds, is using video content to create an appealing campaign for its customers.