All Multichannel

email marketing

6 Steps to Upgrade Your Next Email Campaign

Digital marketing will continue to play an increasingly significant role when it comes to marketing strategies. Research conducted by Forrester projects that by 2019, marketing leaders will spend more than US$103 billion on email marketing, social media marketing, display advertising and search marketing in the USA alone.

adyen burberry omnichannel payments e-commerce

Adyen Increases Transaction Volume to US $90 Billion

Payments tech company Adyen has increased transaction volume 80% year-over-year, totalling $90 billion in 2016, also making traction in the online retail market, including the successful global rollout of Burberry’s omnichannel payment infrastructure.

myer twitter live 360 degree

Myer Shop Straight From the Catwalk Online

In a global first, Myer teamed up with Twitter to be the first department store anywhere to leverage live 360 video on Twitter, to broadcast its Autumn Winter Fashion Launch, where customers could ‘see now-buy now’ via its online store.

e-commerce technology trends 2017 mobile

E-Commerce Technology Game Changers in 2017

Australian shoppers spent a whopping $21.65 billion on online retail in 2016, according to NAB. As we brace for another record setting year, there are a few emerging technologies in e-commerce that we need to keep an eye on in 2017. You may heard of some of these, others perhaps not. 

Happy Staff, Happy Customer, Good Business

Entrepreneurs who have the courage step out of their company’s brand, whether big or small, and let their personal brand shine, will likely increase their company’s corporate culture and lead to a better performing business.