With all the marketing tools at your disposal, you may be overlooking one of the most effective channel: email. How do you, as a retailer, make the most of this important channel? Discover key insights to creating an effective email program.
Digital marketing will continue to play an increasingly significant role when it comes to marketing strategies. Research conducted by Forrester projects that by 2019, marketing leaders will spend more than US$103 billion on email marketing, social media marketing, display advertising and search marketing in the USA alone.
Payments tech company Adyen has increased transaction volume 80% year-over-year, totalling $90 billion in 2016, also making traction in the online retail market, including the successful global rollout of Burberry’s omnichannel payment infrastructure.
Openpay has teamed up with Raincheck to create a new app developed to increase conversion rates. Consumers can now save items online into a “wishlist”, and be notified when passing a bricks and mortar store location.
Latest research shows almost three in four Aussie consumers now shop across borders, revealing an outflow of potential retail spend from the local economy. The first step is to focus on why consumers stray and work towards addressing them.
In a global first, Myer teamed up with Twitter to be the first department store anywhere to leverage live 360 video on Twitter, to broadcast its Autumn Winter Fashion Launch, where customers could ‘see now-buy now’ via its online store.
Australian shoppers spent a whopping $21.65 billion on online retail in 2016, according to NAB. As we brace for another record setting year, there are a few emerging technologies in e-commerce that we need to keep an eye on in 2017. You may heard of some of these, others perhaps not.
Entrepreneurs who have the courage step out of their company’s brand, whether big or small, and let their personal brand shine, will likely increase their company’s corporate culture and lead to a better performing business.
Retail group Specialty Fashion, owner of Katies, Millers and City Chic, have received a takeover offer from a Middle Eastern investment company.
The official retail sales figures for December 2016 have been released, and it proved two things – whilst sales growth performed less than expected, online retail seemed to have kicked butt. The second thing…