Retailers Can Turn Their Facebook Pages into Online Stores
- 15th September
- Natasha Sholl 106
SocialShop 2 looks set to make the transition to f-commerce seamless for retailers.
Another f-commerce solution has entered the market in an attempt to help retailers turn their Facebook pages into online stores.
“Five years ago you simply setup a website, ran some Google ads and hoped you’d do well. Today it’s all about using an e-commerce platform that lets you sell everywhere. You need your own online store, but it has to be complimented by a presence on Facebook, as well as a mobile-optimized store,” says BigCommerce co-founder Eddie Machaalani
With the release of their new application, BigCommerce joins other e-commerce companies helping retailers make the tricky transition to Facebook stores. BigCommerce claims it is the only e-commerce platform that offers full end-to-end multi-channel retailing via your own BigCommerce-powered online store, Facebook and mobile devices such as the iPhone and iPad
“E-Commerce is no longer just about setting up an online store and having the ‘if you build it they will come’ mentality,” said Mitchell Harper, co-founder of BigCommerce. “With SocialShop 2 we’re helping online retailers get their products in front of millions of potential customers, no matter where they happen to be online.”