Australian multichannel fashion brand Sportsgirl has unveiled its latest digital strategy. The ‘window shop’ concept will allow for 24/7 shopping.
Watch this clip to see what the Chapel Street shoppers think of the Sportsgirl Window Shop.
One of Australia’s well known fashion labels is taking another step forward in its bid to be Australia’s Most Innovative Retailer two years running. Sportsgirl took out the award last year at the Online Retailer Industry Awards and has just activated its latest digital strategy.
Sportsgirl has launched a ‘window shop,’ which allows customers to purchase products without entering a bricks and mortar store. This latest concept works by the use of the Sportsgirl QR code system. Sportsgirl products are displayed on the shopfront’s windows, and customers can scan the product’s QR code with their smartphone or iPad to make an immediate purchase.
The ‘window shop’ is a 24/7 shopping experience that will be updated weekly to feature the latest styles. The aim of the QR code program is to bring Sportsgirl’s Superflagship store products to all areas providing customers with a greater choice nationwide. All orders made via the QR codes are dispatched swiftly and customers who make a purchase are rewarded with a gift that is sent with their purchased product.
“We bring the shopping experience to life,” says Prue Thomas, Strategic Brand Manager for Sportsgirl. “It’s about being able to engage with your customer in a meaningful way in their environment.”
The ‘window shop’ first launched at Sportsgirl’s Chapel Street store in South Yarra and is going to be a nationwide initiative.
*A profile on Sportsgirl is featured in The 2012 E-Commerce Leaders’ Playbook