Super Retail Group FY17 Results Benefits from Omnichannel Efforts

Super Retail Group (SRG), the owner of Rebel Sport, BCF  outdoor goods and Supercheap Auto, reports strong underlying financial performance for the 2017 financial year.

Net profit (after tax) grew 25% to $135.8 million, compared to the same period last year. Earnings (before interest and tax) rose 18% to $207.3 million, with strong contribution across all divisions, including auto, leisure and sporting goods.

The Group’s managing director and chief executive, Peter Birtles, says the transformational activities the company has undertaken, including its investment in its omnichannel capabilities, is paying off.

“I am pleased to report a quality result for the 2017 financial year that reflects strong underlying performance across all three of the Group’s divisions, the benefits of transformation initiatives in the Leisure and Sports Divisions and the investment in the Group’s omni-retail capabilities.”

Birtles says that SRG is continuing to see large increases in the number of customers interacting with its brands through its digital channels. “This is not only generating significant growth in digital sales, particularly through click-and-collect, but is also helping our customers make their buying decisions before coming into the store to complete their purchases.”

The company has been busy investing in its supply chain operations as well, with expectations that cost savings will continue into the current year. “Our investment in our supply chain capabilities is delivering expected benefits with improvement in-store stock availability and reductions in logistics cost per unit. We expect to generate further efficiency savings in the coming year.”

Super Retail Group reports positive results in non-financial measures as well, indicators that it uses towards the health of the company. From the customer perspective, Super Retail Group has seen increases in customer traffic, both in-store and online, and an increase in endorsement scores.

“The successful execution of our strategy has positioned the Group well to capitalise on the competitive advantages offered by our portfolio of market-leading brands, strong connection with communities of passionate customers, efficient international supply chain and comprehensive omni-retail network that is supported by our national store footprint.”

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