Following on the heels of the official launch of TOPSHOP’s new online platform in Australia earlier last month, the fast fashion retailer has launched its own dedicated menswear online store TOPMAN this month.
The new site will see TOPMAN collaborate with local e-commerce suppliers and partners to deliver expanded product collections, lower pricing, faster delivery and a product range specially curated for the Australian male fashion market, with regular stock arriving every week.
The first international high street fashion retailer to launch in Australia in 2011, TOPMAN is thrilled about the launch of its new e-commerce platform for men, which will see each and every Australian TOPMAN store act as a distribution centre for online orders.
The omnichannel experience sees topman.com featuring localised editorial-style content and online-only services, including free returns in store, complimentary express delivery for purchases over $75 and the option to choose to click and collect their buys at any TOPMAN store across the country.
The seamless omnichannel experience sees topman.com featuring localised editorial-style content and online only services, including free returns in store, complimentary express delivery for purchases over $75 and the option to choose to click and collect their buys at any TOPMAN store across the country.
Australian men will also be able to book a complimentary appointment with a personal stylist in store via TOPMAN’s online Personal Shopping booking engine in the near future.
“TOPSHOP TOPMAN have always been internationally renowned fashion and trend leaders; the launch of our exciting new TOPMAN e-commerce platform stays true to our brand’s key point of difference,” says TOPSHOP TOPMAN Australia’s head of e-commerce, Deborah Papazoglu.
“We’re excited to synchronise our physical and digital worlds for a seamless omnichannel customer experience,” she adds. “Our localised business mentality has always been consumer-centric and with our new e-commerce platform, we can respond to Aussie guy’s demand for great and more convenient style fast in real-time.”