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Digital Marketing Strategy Overhaul for OO.com.au
As further evidence of the company’s forward thinking, OO.com.au partners with Responsys to reshape their digital marketing strategy.
- 21st May
- Sam Gopal 23
- Comments 0
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Specialty Fashion Group Turns to Affiliate Marketing
The womenswear apparel company, which includes well known brands like Katies and City Chic, has announced a new affiliate marketing partnership with Commission Factory.
- 21st May
- Campbell Phillips
- Comments 0
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PeSA Gala Night Aims to Break Records for Reach Foundation
Last year, PeSA’s Gala Dinner raised over $89,000 for the Reach Foundation. Organisers Phil Leahy and Chris Morley hope they can outdo themselves come May 30.
- 20th May
- Campbell Phillips
- Comments 0
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Amazon’s Amazing UK Tax Swindle
Reports arriving from the United Kingdom reveal the online retail juggernaut received more in government grants than it paid in company taxes for 2012.
- 20th May
- Campbell Phillips
- Comments 2
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Brazilian Supermarket Serves up Recipes on Tablet Devices
A Brazilian supermarket has used tablet devices in-store to engage with customers. The interactive marketing campaign saw trolleys fitted with tablets that responded to nearby products with recipe suggestions.
- 16th May
- Jessica Benton
- Comments 0
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India’s Online Retail Workforce Downsizes
As India’s retailers feel the pinch, focus is shifting from customer acquisition to staff retrenchment, in an attempt to reduce negative gross margin.
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Google Appoints New ANZ Head – Maile Carnegie from P & G
In breaking news, Google has appointed Maile Carnegie, the head of Procter & Gamble APAC, as the new Country Director for Google ANZ, replacing Nick Leeder.
- 16th May
- Grant Arnott
- Comments 0
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One-on-One with Paul Greenberg, Head of NORA
I sat down recently with Paul Greenberg, head of the newly formed National Online Retailers Association, to discuss his plans and vision for the industry body.
- 15th May
- Grant Arnott
- Comments 0
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Woolworths Launches Airport Grocery Collection Service at Tullamarine
Woolworths has just unveiled its new click and collect location in Melbourne’s Tullamarine Airport, allowing consumers to organise groceries for the ride home.
- 15th May
- Campbell Phillips
- Comments 4
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New Report Reveals Decline in Online Retail Turnover for China
A new report from a Chinese-based company shows a fall in online retail revenue for the first quarter. But optimism remains strong for the year ahead.
