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eBay Launches Offline Audience Segmentation in Online Advertising
Bringing the offline and online worlds one step closer together, eBay has released a tool that segments and personalises online advertising, based on a person’s individual–and very offline–attributes.
- 17th May
- Elisabeth Lambert 103
- Comments 1
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Retail Backlash Calls for Watchdog Intervention
The ACCC has been called on to intervene on behalf of consumers, after Fairfax publicised the fact that Australian fashion importers and wholesalers had brokered price protection deals with suppliers.
- 17th May
- Campbell Phillips
- Comments 1
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The Iconic Signs Initiative to Spread the Word
Online fashion retail start-up, The Iconic, has announced the appointment of communications agency Initiative, with the hope of markedly increasing brand awareness through television marketing.
- 16th May
- Campbell Phillips
- Comments 0
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BrandsExclusive Launches Live Feed
Online shopping club brandsExclusive is showing off a new feature. The website’s new live feed will make for increased customer engagement.
- 15th May
- Samantha Youl
- Comments 0
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LivingSocial Jumps on the Fast Food Bandwagon with Pizza Hut
Following the runaway success of Scoopon’s record-breaking Hungry Jacks deal, LivingSocial hopes to take a bite of the market with $2 pizzas from Pizza Hut.
- 14th May
- Campbell Phillips
- Comments 1
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Band-Aid Solution to Protect Prices in Online Retail
Overseas brand suppliers want to ‘stitch up’ Australian consumers by restricting international online retailers the ability to sell here, but this out-dated method of price protection simply won’t work.
- 11th May
- Chris Morley
- Comments 4
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Kogan’s Site Design: Have Your Say
Ruslan Kogan is a man on a mission, this time to impress customers with a site redesign. Has it impressed you?
- 10th May
- Samantha Youl
- Comments 4
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Etsy Garners Another $40M in Funding
Etsy has announced it has raised $40 million in funding, with a view to advance its offering as an online marketplace for creative businesses.
- 10th May
- Campbell Phillips
- Comments 0
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Why We Shouldn’t Take All Our Cues from the US
Sucharita Mulpuru, one of the most respected e-commerce analysts in the world, is confirmed to present the real deal behind some of the US e-commerce business model darlings, at the Online Retailer Conference.
- 9th May
- Samantha Youl
- Comments 0
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BigCommerce Integrates Pinterest
BigCommerce is integrating Pinterest in an attempt to stay up to date and encourage stores to embrace the Pinterest revolution.
- 9th May
- Samantha Youl
- Comments 0
