Ad Man Siimon Reynolds Adopts Online Retailer OHKI

New pureplay electronics retailer OHKI has announced that renowned advertising veteran Siimon Reynolds will be the company’s part-time chairman. Reynolds is the co-founder of The Photon Group and now serves as a mentor to entrepreneurs. It is understood he has acquired a minority stake in the business, continuing the trend of high profile investors buying into growing e-commerce ventures.

OHKI was launched in November last year by Luke McEntee and Jason Littlewood as a new contender in the hotly competitive consumer electronics online retail space. McEntee has declared OHKI is aiming for revenues between $8 million and $10 million this financial year, and has online rival Kogan plus traditional retailers in his sights.

“Unlike Kogan, we sell branded products and I don’t believe Kogan will do that, going by what he’s been saying in the press,” McEntee told StartUpSmart. “The OHKI-branded products will be a lot cheaper than what you find elsewhere, but we’ll also focus on our customer service. A lot of online retailers bury their telephone number, but ours is everywhere on the site.”

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