Unfazed by the debate over the GST threshold, ASOS views Australia as a market hungry for affordable fashion. Jon Kamaluddin to share the ASOS formula for success.
With all retail reports painting a bleak picture, from well established local retailers such as Myer, predicting that there will be ‘no light at the end of the usually bright Christmas tunnel’, to global brand Espirit reporting a profit plunge of 98 percent, pulling out of North America and closing unprofitable stores across Europe and Asia in order to avoid further losses – ASOS shows no signs of slowing down!
Undeterred by the GST debate and consumer uncertainty, the e-tail giant yesterday launched its Australian site.
“At ASOS we are focused on giving customers great service and fabulous choice, changes to the tax threshold will not affect that,” says ASOS International Director, Jon Kamaluddin.
“Australia is a young market in terms of fashion and we attribute this to the success of ASOS and many other international retailers. We see Australia as a market hungry for affordable international fashion and that is exactly what we provide,” he continues.
Kamaluddin will be presenting a keynote at the upcoming Online Retailer Conference and E-Commerce Expo which a record number of local retailers have registered to attend.
“We have had over 4400 registrations for the free expo pass to date and with just over a week to go expect the conference to reach capacity,” says Event Director, Mark Harvey.
Online Retailer provides retailers with the chance to learn from leading e-commerce experts and retailers. Those who register for the free Expo Pass will be able to attend all keynote* presentations.
“This is an opportunity to educate your whole team and business about the next phase of retailing. Our aim is to offer practical, tactical information, in order to develop winning strategies to build better, more competitive, profitable Australian retail businesses,” advises Harvey.
Full event details can be found at the Online Retailer Conference and E-Commerce Expo site.
*Subject to seating availability.