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Australia Post Superstores to Open with Digital Mailboxes

Australia Post Flagship Retail Store, Melbourne

Australia Post is set to roll out 30 superstores across the nation and offer every Australian a free digital mailbox. The new stores will feature vending machines, parcel lockers and self-service terminals.

From the Media Release:

In response to record numbers of Australians moving their lives online, Australia Post today announced a free Australia Post Digital MailBox for every Australian will be launched this year, in addition to opening 30 superstores across the country.

“The Australia Post Digital MailBox will allow businesses, government entities and customers to communicate through a secure online portal that can be accessed 24 hours a day, 7 days a week, wherever they are,” said Australia Post Chairman, David Mortimer.

“Just as the traditional letterbox has been a vital part of people’s communications for the past 200 years, we think a personal digital mailbox for every Australian is the perfect complement to the letterbox in this online revolution,” said Mr Mortimer.

The 30 superstores are in direct response to the 10 million Australians now shopping online, which resulted in Australia Post delivering an extra three million parcels during Christmas last year.

The new superstores will have a 24-hour zone with vending machines, parcel lockers and self-service terminals, as well as a Harvey World Travel store, an American Express currency exchange outlet and a concierge to help customers.

Australia Post Self-Service Superstore Australia Post Flagship Retail Store, Melbourne

“With our parcel volumes growing a staggering 13 per cent since July last year due to online shopping, our superstores are where people’s physical lives will connect with their digital lives,” said Australia Post Managing Director and CEO, Ahmed Fahour.

The 24/7 zone will give customers around-the-clock access to post and collect parcels, pay for postage, purchase stamps and packaging products, pay bills and use an Australia Post ATM.

“With online shopping booming, Australians have told us they want to be able to collect their parcels at a time and place that suits them. Following successful parcel locker trials in Melbourne, Sydney and Brisbane we are now extending parcel lockers to a total of 10 sites, with plans for a national rollout to further expand this service.

“Customers have told us they don’t have time to wait in a queue so we’re also investing in self-service terminals in our superstores so customers can skip the queue and spend more time doing the things they enjoy,” said Mr Fahour.

Bridging the divide between physical and online shopping, the superstore will have Apple Macs, iPads and digital screens to allow customers to shop or research online, arrange their parcel delivery electronically and navigate key products and services.

To help small to medium businesses take advantage of the online shopping boom, Australia Post will open a further 16 dedicated Business Hubs around Australia by the end of June, in addition to the seven that are already open.

The second superstore opens tomorrow in Melbourne, following the flagship superstore opening in Brisbane late last year. The next superstores will be in Werribee and Collins Street West, Melbourne (VIC), Cairns and Capalaba (QLD), Queanbeyan, Shellharbour and North Sydney (NSW), Launceston (TAS) and West Perth (WA).

From today, Australians can register for an Australia Post Digital MailBox at auspost.com.au/digital-post.

 

Your thoughts?

Grant Arnott

Article by

Grant Arnott is publisher of Power Retail. Other hats include Co-Founder of Click Frenzy, Global Head of The Media Pad, and adoptive father of a fast-growing Golden Retriever. Grant has a specialist business publishing background spanning more than a decade, and contributes regularly to a multitude of print and digital business media. Follow Grant on Twitter and Google+ or connect with him through LinkedIn

5 Comments

  • I love seeing this type of news as a growing online only store for vacuum parts i am constantly hearing customers calling out for this. We use e-parcel so if they are not home they have to collect from the post office during business hours. I really hope Aus Post invest heavily in this I am so confident it will pay back in spade fairly quickly.

    Reply
    • LH
    • 28th March

    mmm – they have enough trouble delivering parcels without losing them, damaging them, drivers not even bothering to attempt delivery – why on earth would they be able to manage this? Sounds great in theory – but eparcel sucks – fix that first!

    Reply
  • Nice Article Grant, I meet you @ SML11 whilst working on that event for national media – Im now with a company who’s core business is just what this article is about, future is exciting.

    Cheers

    Tony

    Reply
  • It’s no doubt Australia Post (like most other transport providers) are looking for alternatives and fast to the legacy distribution modules. Redelivery cards and dropping undelivered items to post office in response to the rapid increase in B2C and C2C will only take post and other players do far. Affordable delivery to home or to when and where consumers which to take delivery is something pack stations can not offer and remains limited in this space.

    Reply

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