Australian Retailers Dig Deep for Charity

Either through direct fundraising efforts or with percentage donations from purchases, retailers are supporting a countless number of support networks and charities around the world.

Golf charity days, one-for-one donation schemes, and participation in projects in some of the most destitute communities, you name it, retailers are envisaging inventive ways to support disadvantaged communities and welfare groups.

Multichannel retailer, Cotton On Group has long been helping communities across the globe through the Cotton On Foundation. The retailer launched ‘Mission Impossible’ in Uganda that centers on improving education, healthcare, sustainability and infrastructure standards in the third-world country. The Cotton On Group also assisted with the redevelopment of the children’s ward at the Geelong Hospital.

In partnership with customers, the Cotton On Group sells a range of products in-store with 100 percent of proceeds going towards the Foundation’s projects.

“Hand in hand with our customers we fund projects for some of the most ‘at need’ people of the world. We don’t just write a cheque, we are part of the project from planning, development and delivery,” the Foundation’s website states.

Pureplay eyewear retailer, Oscar Wylee works with non-profit organisations in developing nations to donate a pair of prescription glasses for every pair sold on the website. The online retailer has partnered with RANZCO Eye Foundation to support its eye care programs in Myanmar, East Timor and the Kimberleys.

Oscar Wylee Co-founder, Michael Lim says the ‘One For One’ campaign means customers contribute to giving back to the community.

The online retailer has partnered with digital agency, Netstarter to develop a mix of email marketing, on-site blog posts and social media campaigns to promote the charity project.

Australian fitness retailer, Lorna Jane launched a Swap Shop operation, where women can donate three items of pre-loved activewear to those in need, in exchange for a $15 store credit.

Melbourne-based streetwear label, Ed’s Threds was created in memory of Ed Bonnin, who took his own life. The brand raises awareness and funds for the Nettlefold Foundation through the sale of apparel and art merchandise. The Nettlefold Foundation offers support and services to people suffering from depression and other mental illnesses.

It’s not only retailers digging deep. Retail management software solution provider, Retail Directions also actively participates in a number of charity initiatives. The company organises an annual retail golf charity day with proceeds donated to a local charity. In the past, Retail Directions has worked with Variety – the Children’s Charity and Motor Neuron Disease Association of Victoria. The company’s next event is planned for March 4th, 2013.

Retail Directions’ Vice President, Jim Christie says the company supports charities that don’t already have a well-developed fundraising capability.

“We feel it’s important to give back to the community and companies that have been successful and have grown to a point where they have a recognisable brand, are in a good position to do things to raise money for those less fortunate,” he says.

Have you heard of any other retailers or associated businesses participating in worthy charity drives?

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