IBM acquires Coremetrics

IBM continues its expansive acquisition program with the agreement announced today to acquire Coremetrics, one of the most recognised global names in web analytics software.  Coremetrics, a privately held company based in San Mateo, California, will expand IBM’s business analytics capabilities by enabling organisations to use a cloud-based delivery model to gain real-time insight into consumer interactions internally and through social media networks to develop faster, more targeted marketing campaigns.  Financial terms were not disclosed.

70 percent of a consumer’s first interaction with a product or service takes place online. Through Coremetrics, IBM is gaining the ability to help businesses rapidly gain intelligence into social networks and online media sources through a cloud-based delivery model and incorporate this insight into their business processes to create smarter, more effective marketing campaigns.

Today Coremetrics delivers web analytics capabilities to more than 2,100 global brands across a wide range of industries including retail, financial services, media and publishing, travel and hospitality and education. Coremetrics’ offerings are a new addition to IBM’s business analytics portfolio. By acquiring Coremetrics, IBM will be able to deliver powerful new business analytics solutions, with the web analytics capabilities clients need to help measure the effectiveness of their marketing campaigns and understand the shopping habits, likes and dislikes of their customers. In addition, Coremetrics software complements IBM’s existing software and services portfolio of offerings from WebSphere, information management and business analytics and optimization.  Upon closing, the company will become part of IBM’s application and integration middleware portfolio which provides the backbone of transaction processing on the Web and powers many of the world’s leading retail sites. Through Coremetrics, IBM is gaining the ability to help businesses empower their marketing professionals to automate and optimize their marketing processes to create the greatest possible return on their marketing expenditures.

Consistent with IBM’s software strategy, IBM will continue to support and enhance Coremetrics’ technologies and clients while allowing them to take advantage of the broader IBM portfolio. According to IBM, Coremetrics’ approximately 230 employees will be integrated into the business. The deal is expected to close in the third quarter of 2010, subject to regulatory approvals and the satisfaction of other customary closing conditions.

The IBM Software Group has acquired more than 55 companies since 2003, investing $11 billion in acquisitions in the last five years.

One thought on “IBM acquires Coremetrics

    • Power Retail
    • 16th June

    RT @powerretail: BREAKING NEWS: IBM acquires Coremetrics http://bit.ly/c9dHaP

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