Iconic kidsswear brand Pumpkin Patch has been brought back to life by Catch Group just in time for Christmas, with the launch a new collection.
Just over a year after Pumpkin Patch collapsed into receivership, the iconic kidswear label has returned under the Catch Group umbrella, with the launch of a new collection available for customers to purchase via its e-commerce platform.
The company confirms that all designs of its newly unveiled kidswear collection are new, created by a small in-house team of industry clothing designers in Melbourne.
Catch says it was an easy decision to take on Pumpkin Patch and give it a new lease of life, given its strong fan base both locally and internationally.
Catch says it has put together a tight team dedicated to taking Pumpkin Patch back to the level where it used to be, and beyond. “Pumpkin Patch is an iconic brand in Australia and NZ with a dedicated following, we are looking forward to delivering great affordable fashion like only the Catch Group family knows how,” Gabby Leibovich, co-founder Catch Group tells Power Retail.
Last week Catch also announced, in partnership with Lux Group, two of Australia’s biggest e-commerce groups, the completion of a series of strategic transactions that will result in the creation of separate, pureplay travel, shopping and local e-commerce businesses. “After 9 months of hard labour we have had 3 new babies born this week in Pumpkin Patch, Brands Exclusive and Thehome.com.au. A very exciting time for the Catch family!”
Founded in New Zealand in 1994, Pumpkin Patch was renowned for its premium high-quality and durable kidswear, and quickly grew to have 124 stores in Australia alone. Following a series of questionable creative and business decisions, coupled with a perceived decline in quality and style, the company went into liquidation in 2016, leading to the closure of all stores. In March 2017, Catch Group acquired Pumpkin Patch’s customer database, intellectual property, and trademarks