ChannelAdvisor has announced it will offer sellers an integration to amazon.com.au following Amazon’s announcement that it will launch its full fledged Amazon Marketplace in Australia.
The marketplace will offer a range of products including products sold by third-party retailers. ChannelAdvisor, a cloud-based e-commerce solution provider, has created this integration to enable its customers in Australia to sell on amazon.com.au when the Amazon marketplace is launched.
“Like all channels, the right data is the key to success. Amazon is no different. Using that data allows retailers to know what the competition is doing and gain insights about their performance to drive strategy and leverage the opportunities available,” said Simon Clarkson, managing director of ChannelAdvisor Australia. “Streamlining processes is also vital when it comes to marketplaces like Amazon. We have the tools to help retailers and brands list products, assist with order management and fulfilment, create customisable reports and improve seller reputation.”
ChannelAdvisor says its integration will enable retailers to launch, track and automate inventory from one central platform, eliminating duplicate product data and preventing potential overselling scenarios.
“It’s all about working with our customers to leverage their presence, reach their strategic business goals and enhance the buying experience. We’re excited to support sellers on amazon.com.au,” said Clarkson. “The potential for both retailers and consumers is huge.”