On Tuesday night over a million shoppers headed online to grab a bargain on the biggest Australian online shopping event, Click Frenzy. Here are the highlights halfway through the event.
With the event currently still going, I thought I’d give you some insider insights on which retailers and categories are performing the best and what their experience has been so far on Click Frenzy .
Last year Click Frenzy saw 2.7 million clicks on its online sale event, and this year the number is set to easily double and crack five million, according to Peter Krideras, the company’s co-founder. The 24-hour event, which kicked off last night at 7pm will conclude today at 7pm.
“This year’s event is definitely exceeding our expectations. After Mayhem we thought, Well how big can you get, but, this year’s event is on track to getting at least double the numbers that we had last year. I’ve never seen those numbers before,” says Krideras.
Launched in November 2012, Click Frenzy is now in its sixth year and is internationally recognised as Australia’s iconic online shopping event. This year over 500 retailers are partaking in the event, with over 4,000 deals up for grabs for Aussie shoppers, including Click Frenzy’s ‘Go Wild’ deals that will see 99.9% slashed off the prices of some big ticket items.
Paul Greenberg, founder of NORA says that Click Frenzy is a great opportunity for retailers to leverage off the buzz around the well recognised online shopping event.
“Retail thrives on promotional activity. And shoppers respond well to a buzz. Look at the rise and rise of Halloween, which is proving to be one of the fastest growth events in the retail calendar. When Click Frenzy first launched, I was very much still in retail myself, and commended the Click Frenzy team then, as I do now, for creating a new event in the promotional retail calendar.”
With the event still going, some of the top performing retailers on Click Frenzy so far are: MyDeal, Sony Australia, Myer, Centre Com, Big W, eBay, Adidas, Microsoft, Peter Alexander, Rebel, House and Oroton, with many more making this list.
“Click Frenzy has exceeded our expectations again with over 20,000 concurrent users browsing the site last night. This is our biggest Click Frenzy ever and we look forward to breaking records,” says Sean Senvirtne, CEO and founder of MyDeal. “We’ve had an influx of great reviews pour in regarding customer experience, which we’ve worked hard to enhance in the lead up to the event. We’re thrilled Aussie consumers are embracing online shopping like never before and choosing MyDeal as their online shopping destination.”
eBay who hopped on board with Click Frenzy for the first time this year is one is the highest performers so far on the event, a few spots behind MyDeal. “eBay is delighted to be partnering with Click Frenzy for the first time this year, tapping into a retail moment that gets Australian shoppers excited. We are particularly delighted with the response of customers, snapping up gifts in the toys, home and gaming categories,” says eBay head of retail marketing, Brooke Eichhorn.
Retailers are bringing a significant amount of attention to their brand from the event with many excited about already seeing big results from the event. Leading department store Myer told Power Retail it’s very happy with the results so far. “Click Frenzy is living up to its name! Myer is extremely happy with the customer response. Once again, we have seen customers strongly support this shopping event and the many great offers available,” explains Myer chief digital and data officer, Mark Cripsey. “Myer shoppers can look forward to exclusive online offers including 10 percent off beauty and up to 50 percent off leading fashion and home brands.”
Marketplace Catch is also another top performer at this year’s event, saying from the onset it has seen a massive spike in website traffic. “Click Frenzy has been a huge success for Catch, with record amounts of traffic coming to the site to shop thousands of products at up to 85% off. We saw a massive spike in traffic at 7pm and the customers have continued to come overnight,” says Ryan Gracie, Catch’s head of marketing.
Gabby Leibovich, co-founder of Catch and its newly launched Catch Marketplace says that since joining the online sale event, it has seen a spike in sales and profits. “Click Frenzy was a true frenzy of shopping for us, and we actually broke our all-time records of sales and gross profits over the 24-hour day. Quite an amazing achievement for a 12-year-old business. With Black Friday and Cyber Monday coming up, I’m looking forward to breaking it again in the following week.”
I myself hopped online last night to do some Christmas shopping but found myself easily swung to self-gifting as well. The main categories that caught my eye were fashion and electrical, which Krideras says were the top performing categories, also amongst computers and tablets, toys, wine, liquor and sports apparel.
Greenberg says it’s a great opportunity for retailers to also have fun with their customers. “Simply put, retail needs these ‘ happenings’ to bring good old attention, interest, desire andaction. And Click delivers on all these levers. Some criticize it for being discount themed. Well, so is Singles Day, Black Friday and Monday, and Boxing Day Sales. My point is that these are short compressed moments in time for retailers to have some fun with their shoppers. The art of new retail is maintaining this engagement through the peaks and troughs of the calendar year. Many are doing this, and doing it well.”
“We’ve had some really happy customers who’ve scored some of our Go Wild deals, and we are currently working on getting the stock out to them,” says Krideras. There are still more Go Wild deals on offer, so if I don’t pick up the phone this afternoon, that’s what I’ll be doing – trying to grab a bargain!
For more information on the Click Frenzy event this year and what’s on offer, click here.
Disclosure: Click Frenzy Pty Ltd is a subsidiary of Global Marketplace Pty Ltd, the parent company of The Media Pad Pty Ltd, which publishes Power Retail.