The team behind Click Frenzy has unveiled Click Mania, Australia’s newest online shopping destination, an eye-catching year-round bonanza of offers.
Following a successful 2013 event, Click Frenzy has launched a brand extension, Click Mania, as a permanent site featuring a wealth of offers, articles, information and user-generated content. The site quietly went live before Click Frenzy 2013, with traffic building steadily over the past few weeks as excited online shoppers continue to hunt for great offers in the build-up to Christmas. Click Mania was launched by Global Marketplace Pty Ltd, who also owns the Click Frenzy brand. Grant Arnott, founder and owner of Power Retail, is a director of Global Marketplace Pty Ltd.
“Both Power Retail and Click Frenzy have shown us the extraordinary appetite for online shopping in Australia, and Click Mania is the latest answer to the call for a quality marketplace bringing retailers and consumers together online,” says Arnott.
“Click Frenzy will remain the ultimate one day blockbuster online sales event. However, over the past year we’ve found consumers are wanting more from us than just a one day event, and we get queries all the time from both retailers and consumers looking for promotions in between our Click Frenzy events. Click Mania is our response.”
Like Click Frenzy, users on Click Mania click through to advertisers’ landing pages for completion of their purchase – no transactions take place on the Click Mania site, giving advertisers the benefit of acquiring new customers. The new site is laid out like a department store, but with a great deal more ideas and inspirational content to assist online shoppers – a key plank of Click Mania’s ‘storytailing’ content strategy.
One of the most exciting new features of Click Mania is the social integration with Facebook, which allows the online shopping audience visiting the site to submit their own deals to share with other shoppers. Since launch, there has already been rapid growth in the number of user deal submissions, with an iPad Mini currently on offer for the best deal submission of the week.
“We’re aiming to combine all of the best elements of online shopping – browse, shop, play, share and score!” says Arnott. “It is early days and we’re ironing out a few bugs but we’ve been delighted with the interest from consumers and retailers so far. This is something we know is going to resonate and offer a quality alternative for serious online shoppers.”