In a bid to compete with online retail giants like Amazon, women’s fashion label Cue will be the first bricks and mortar retailer to offer three-hour delivery across Australia.
As e-commerce heats up in Australia and as analysts predict that more and more consumers will venturing online, fuelled by the launch of Amazon last month, Cue has upped the ante with its delivery options. It is predicted that we will increasingly see innovations in retailer’s logistics and e-commerce offerings.
According to a fresh new report by AFR, womenswear retailer Cue will offer two channels for customers to take advantage of its new three-hour delivery service – online purchases and “store-to-door” which includes merchandise being shipped from its 89 national stores. It is unclear whether New Zealand will be included in this offering.
Online fashion marketplace The Iconic is the other retailer that offers three-hour delivery in Australia, which comes at a price of $9.95, however, according to AFR, Cue’s delivery range will be wider, and only excludes a few regions, including the New South Wales central coast, Wollongong, the Northern Territory and Queensland–based regional town Toowoomba.
When Amazon launched in Australia on 5th December 2017, it said it would offer its “Priority” one-day delivery, which is available in major cities at a cost of $9.99, but it is not offered in Perth.
Family-owned Cue was founded in 1968 and is still wholly owned by the founding family. Cue sells fashion that is based on London styles and features exclusive prints. Most of its merchandise is made in Australia, with fabric mills based in Europe. Cue has a strong online presence and operates stores around major cities in Australia and New Zealand as well as concession stores on the fashion floor of every Myer department store.