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DealsDirect Welcomes New CEO

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DealsDirect Group has announced another two additions to its management team, following the inclusion of a new CFO earlier this year.

The DealsDirect Group announced on the 31st of May that it has appointed Michael McRitchie as its new CEO, and Linda Barrett as its Head of Buying. Both MicRitchie and Barrett have impressive track records that they bring to the operation.

McRitchie, previously Managing Director of ASX-listed Centrebet Limited, having enjoyed a seven-year career after having started as CFO. Here, McRitchie oversaw the successful transition from private company to IPO and eventually to a trade sale to Sportingbet PLC in 2011. During his time there, he helped transform the company into a leading retail-driven, consumer-facing business.

Paul Greenberg, the Co-founder of the DealsDirect Group and Executive Chairman, was very certain of which attributes he was looking for in the new CEO.

“Michael’s detail focus, strategic mindset in an online environment, leadership skills and absolute passion for data and analytics were key capabilities that we valued in the search process,” said Greenberg. “Clearly, the Centrebet journey has some similarities to ours.”

Greenberg was quick to add that appointing Barrett simultaneously made strategic sense.

“Lind is as good a merchant as any in Australia, having decades of retail experience in brands such as Toys R Us, Babies R Us, Sleep City, Everyday Living, Spotlight, Freedom and Harvey Norman,” Greenberg said. “Linda will greatly enhance our buying and channel management efforts as we scale our buying with our increased emphasis on brands, deals and margins.”

Earlier this year, the DealsDirect Group also appointed Gaving Dennis as its CFO. Dennis arrived, bringing a strong track-record in private equity, well-suited to the growth aspirations of the Ellerston Capital-backed DealsDirect Group – including a focus on acquisitive rollups in the fast-changing online retail space.

“I see the trio of Dennis, Barrett and McRitchie being the architects of the nest round of the DealsDirect journey,” Greenberg said. “With strong support, contribution, and input from the founding shareholders, as well as our capital partners, Ellerston Capital, we think the stars are aligning well for us.”

“We have a mountain to climb, but it’s a mountain worth climbing.”

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