Gartner Rates 2014 E-Commerce Platforms

Global information technology research firm Gartner has released its 2014 Magic Quadrant for Digital Commerce, an assessment and ranking of 11 major e-commerce platforms. The ‘quadrant’ methodology undertaken by Gartner divides the various platforms into four categories: Leaders, Challengers, Niche Players and Visionaries. As per the graphic below, the axes upon which the digital commerce platforms are assessed are ‘Ability To Execute’ and ‘Completeness of Vision’.

Gartner Magic Quadrant for Digital Commerce Platforms


The ‘leaders’ in this assessment comprise IBM WebSphere, SAP hybris and Oracle. Leading the challengers is cloud-hosted enterprise platform Demandware, followed by Digital River and the eBay-owned Magento Enterprise.

According to Gartner, the leaders are technology providers that demonstrate the optimal blend of insight, innovation, execution and the ability to see what’s going to happen next.

In our local market in Australia, enterprise platform providers continue to fight for market share in a narrowing field of buyers. In the last few years, Demandware, hybris and Netsuite have become big movers in the domestic market, providing serious competition to IBM WebSphere, who services department stores Myer and David Jones. Oracle, which bought ATG Commerce in 2010, is ramping up its presence in the Asia-Pacific, with a comprehensive suite of commerce technologies including Responsys for email marketing. Magento continues to enjoy wide penetration in the mid-market and SME retailers, but there are a growing number of retailers already looking to depart Magento for a more robust, better-performing platform.

The report also makes some sweeping statements about the future of digital commerce in North America, and encourages the following Strategic Planning Assumptions, pointing at a future where marketplaces and personalisation will dominate digital commerce.

– By 2018, 70% of e-commerce will move from business-to-consumer (B2C) and B2B models to models that focus on the individual customer experience.

– By 2017, 70% of e-commerce sites in North America will be dependent on services from Amazon and/or eBay.

– By 2018, organisations that have fully invested in all types of online personalisation will outsell companies that have not by more than 30%.

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