GraysOutlet, an offshoot of GraysOnline, celebrated its first birthday by offering 2000 items on site for $1 each, increasing average traffic volumes seven-fold in 24 hours.
Turning one last week, GraysOutlet.com went a little bananas on its birthday, offering customers 2000 items on site for just $1 each last Friday night. Products included clothing, kitchenware, manchester, fashion accessories, beauty and fragrance across multiple well-known brands, with a total recommended retail price of over $155,000.
$300 dresses were going for $1; luggage, quilt covers and homewares were all on the line for just $1 an item.
Needless to say, after being publicised on A Current Affair, the stampede of traffic momentarily crashed the site due. The overwhelming response was far ahead of expectations:
- The GraysOutlet site attracted over 70,000 unique visitors in 24 hours – compared to approximately 10,000 visitors on an average day.
- More than four new customers registered every minute, totalling nearly 6000 new accounts.
- 5722 items were ordered by customers in this period, resulting in 1863 orders being sent out the next business day.
- 44% of items sold were Fashion, 24% were Perfume & Cosmetics, and 16% were Homewares.
The most popular products going for $1 were a Drizabone Stripe Shirt, Osh Kosh B’gosh Baby Girl Button Up Romper, and a Living Doll Combat Dress. Who’d have thought?
“This birthday sale was an opportunity to reward customers and also show them the thousands of products we have on the site on sale every day,” said Cameron Poolman, CEO of GraysOnline. “The response to this promotion was amazing – beyond our expectations and we are delighted customers got some great deals.”