BREAKING NEWS: Pigs are flying backwards today as famed online retail naysayer Gerry Harvey launches the Harvey Norman e-commerce site – a landmark event for Australian multichannel retailing.
The Go Harvey Norman Go button has been pushed at last! Marking one of the Australian online retail industry’s most significant milestones, the highly anticipated Harvey Norman e-commerce website goes live today.
Built on a Magento e-commerce platform, the site features a broad range of product available for purchase online. Options include home delivery or click and collect, the latter a marvellous feat of cross-channel integration considering the 170 mostly franchised store network. Features include Endeca-powered site search and merchandising, product comparisons, customer ratings and reviews, multiple product shots and an optimised shopping cart. Originally slated for a May 2011 launch, the go-live date has continued to be pushed back, largely due to the complexity of the integration points required to turn Harvey Norman’s fragmented store model into one capable of efficient online order fulfilment.
Chairman Gerry Harvey has long been Australia’s most prominent business critic of online retailing, but even the great naysayer has bowed to the inevitable in 2011 to join the booming e-commerce trade in Australia. The new site went live this afternoon to capitalise on pre-Christmas spend.