Swedish furniture retailer Ikea is expanding its e-commerce operations in Australia , launching online shopping and click and collect in North Queensland mid-April this year.
There won’t be any physical Ikea stores in Townsville, Cairns, Mackay and Rockhampton as residents will now be able to shop online, and have their items freighted by Ikea to local pick-up points.
Last year Ikea launched into the e-commerce space In Australia, starting off with Tasmania in ACT, which excited furniture and homewares lovers around the country.
Ikea’s multichannel manager Michael Donath says that whilst Northern Australia is one of the first places to get access to Ikea’s online shopping service, it will be rolled out nationally in the coming years.
“We’ve had a lot of interest and a lot of passionate Ikea supporters from North Queensland who really wanted us to come here,” he said.
“We thought, what a great opportunity to really engage the market … and really try out online shopping and see what North Queensland has to say about it.
Ikea is aiming for a twofold physical store footprint in Australia over the next three to four years. Ikea Australia’s country manager David Hood says that he expects online sales to ramp up to at least ten percent of total sales by 2020, with the webstore eventually taking over to become the brand’s largest single store, repeating its footsteps abroad.
The company says that in other countries, this model hasn’t really taken away from the physical store presence.