Kogan Doubles Profits in First Half 2018

Kogan’s revenue exceeded the first half of FY17 by 45 percent or $67.7 million driven by growth across all product divisions, a significant rise in its active customer base and new verticles, including Kogan Mobile which experienced 340.9 percent year-on-year-growth.

Statutory net profit after tax (NPAT) of $8.3 million outpaced Kogan.com’s full year FY17 Statutory NPAT by $4.6 million, while gross margin expanded by 19.4 percent. The retailer says that the successful implementation of its “exclusive brands” strategy paid off, leading to revenue growth of 47.3 percent within that product division.

“I’m incredibly proud of the Kogan.com team and the work they have been doing over the last few years as part of our investment in our infrastructure and our brand to drive our growing portfolio of businesses,” said Ruslan Kogan, founder and CEO of the ASX listed company. “The Kogan.com team is executing our long term strategy with precision and delighting our customers along the way.”

“Our consumer offering is always improving and we continue to exceed customer expectations as our business grows. We are always mindful of the fact that our customers have a lot of choice and we’re humbled by the fact that more and more Aussies are voting for us with their wallets.”

The business saw its active consumer base grow by 22 percent in the first half of FY18, which it says has been a pay off from its continued targeted marketing efforts, reporting a strong net promoter score as well.

“The business is in the best shape it’s ever been and our team is excited about our pipeline of initiatives that will further enhance our consumer offering.”


Kogan Doubles Profits in First Half 2018 hy18
Kogan.com financial highlights for HY18 | Image Source: Kogan.com

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