Online retail maverick Kogan has rolled out another headline grabber, this time enforcing a 6.8% tax on visitors to his site still using Internet Explorer 7 in an effort to ‘make the internet a better place.’
Forever looking for a novel promotional edge to attract media attention, Kogan, the online electronics retailer, has launched a tax on users of the outdated browser Internet Explorer 7. The move will no doubt have the web development community of the entire universe cheering (or at least one I know of in my office, anyway).
“Internet Explorer 7 has long since passed its use-by date,” says Ruslan Kogan, founder of Kogan.com.au. “It’s a constant source of frustration for our web guys and we’re sick of burning cash on a browser that hit the market nearly six years ago. It goes against everything Kogan stands for.”
Browsers who purchase a product from Kogan.com.au using the IE7 browser will be slugged a 6.8% surcharge. A pop-up window will alert the visitor they should download an alternative browser or at least a newer version of Internet Explorer.