Kogan’s Site Design: Have Your Say

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Ruslan Kogan is a man on a mission, this time to impress customers with a site redesign. Has it impressed you?

The serial Australian e-commerce entrepreneur Ruslan Kogan is attempting to impress customers with his site redesign. The latest version of the site appears to be a much more functional ride for those interested in making a Kogan purchase. However, it seems to include a lot of self promotion, rather than sales promotion.

The site offers a newly incorporated live chat option that is said to be available to be used during Australian work hours, however, upon trying to use this feature – I was met with the statement that read: ‘We’re away at the moment, but if you leave a message we’ll get back to you in no time!’ I am assuming this feature is still a work in process.

Another feature is the live feed in the form of pop up boxes. These pop ups announce every time someone has made a purchase from the Kogan site, and shows where they are from and what they purchased. It is like a little pat on the back and positive reinforcement for Kogan every time one appears.

Do you think the Kogan redesign has made for a better site in terms of functionality? Or do you think there is no improvement? Leave your comments below.

Samantha Youl

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Sam is a content creator for The Media Pad. She was never sure what type of media job she wanted to settle for after studying media and communications at University, but being a bit of a shopaholic and a mobile phone junkie, The Media Pad seemed to be the perfect fit. When she isn’t watching the online retail space she spends far too much time playing netball and investigating her next trip abroad. Follow Sam on Twitter or connect with her through LinkedIn


    • Max
    • 16th May

    I like the live feed feature, but definitely think from user experience point of you the old site was much easier to navigate and would therefore have a higher conversion rate I imagine.

  • Whether it impresses us or not is irrelevant, what matters is if it sells/converts more than the old design. Only the analytics can tell us that.

    Our personal likes and dislikes are meaningless.

    • Tony
    • 16th May

    How can personal likes and dislikes be meaningless? No different to me going to a physical shop, if I don’t like the experience or can’t find what I’m looking for I won’t buy from them. Same goes for online. So I guess that might affect conversions? Can’t say I ever looked at the old Kogan site so I don’t know what I’m comparing to.

  • I agree with both the above, analytics will tell us the true story though I suspect Ruslin would have done quite a bit of A/B testing or MVT to get to this new site design.
    Personally I strongly dislike the blasé attack on JB on the front while having colourful JB styled buttons. But hey i suspect if it hurt sales it would vanish, so possibly i’m a minority.


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